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	<title>Comments on: The ROI of Business Blogging</title>
	<atom:link href="http://www.chrisg.com/business-blog-roi/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chrisg.com/business-blog-roi/</link>
	<description>Build your business by sharing what you know</description>
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		<title>By: Jen Harris</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8230</link>
		<dc:creator>Jen Harris</dc:creator>
		<pubDate>Thu, 03 Apr 2008 19:51:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8230</guid>
		<description>I believe your Attraction, Stickiness &amp; Conversion model could take over the 4 P&#039;s of Marketing.
Way to go! 
-jen</description>
		<content:encoded><![CDATA[<p>I believe your Attraction, Stickiness &amp; Conversion model could take over the 4 P&#8217;s of Marketing.<br />
Way to go!<br />
-jen</p>
]]></content:encoded>
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	<item>
		<title>By: Jen Harris</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19164</link>
		<dc:creator>Jen Harris</dc:creator>
		<pubDate>Thu, 03 Apr 2008 19:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19164</guid>
		<description>I believe your Attraction, Stickiness &amp; Conversion model could take over the 4 P&#039;s of Marketing.
Way to go! 
-jen</description>
		<content:encoded><![CDATA[<p>I believe your Attraction, Stickiness &amp; Conversion model could take over the 4 P&#8217;s of Marketing.<br />
Way to go!<br />
-jen</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8096</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 27 Mar 2008 18:19:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8096</guid>
		<description>@Ann - Thanks for saying so :)

@James - Time is often the challenge :)

@The Masked Millionaire - People usually take more notice of the smart dressed blog, despite our best intentions we often judge the cover first

@Warren - Indeed, more and more this sort of connection with customers is becoming the minimum requirement rather than a competitive tactic

@Ellen - I often get frightened by taxi drivers, I guess I will have to adopt the safety position yet again ;)

@Richly - It isn&#039;t always how-tos but content that people connect with and feel like they are gaining value. Time is precious so best for people to think they have spent it well.

@Michael - I look forward to chatting more at SOBCon :)

@Tap - I try, thanks for the compliment :)</description>
		<content:encoded><![CDATA[<p>@Ann &#8211; Thanks for saying so <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@James &#8211; Time is often the challenge <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@The Masked Millionaire &#8211; People usually take more notice of the smart dressed blog, despite our best intentions we often judge the cover first</p>
<p>@Warren &#8211; Indeed, more and more this sort of connection with customers is becoming the minimum requirement rather than a competitive tactic</p>
<p>@Ellen &#8211; I often get frightened by taxi drivers, I guess I will have to adopt the safety position yet again <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>@Richly &#8211; It isn&#8217;t always how-tos but content that people connect with and feel like they are gaining value. Time is precious so best for people to think they have spent it well.</p>
<p>@Michael &#8211; I look forward to chatting more at SOBCon <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@Tap &#8211; I try, thanks for the compliment <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19163</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 27 Mar 2008 18:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19163</guid>
		<description>@Ann - Thanks for saying so :)

@James - Time is often the challenge :)

@The Masked Millionaire - People usually take more notice of the smart dressed blog, despite our best intentions we often judge the cover first

@Warren - Indeed, more and more this sort of connection with customers is becoming the minimum requirement rather than a competitive tactic

@Ellen - I often get frightened by taxi drivers, I guess I will have to adopt the safety position yet again ;)

@Richly - It isn&#039;t always how-tos but content that people connect with and feel like they are gaining value. Time is precious so best for people to think they have spent it well.

@Michael - I look forward to chatting more at SOBCon :)

@Tap - I try, thanks for the compliment :)</description>
		<content:encoded><![CDATA[<p>@Ann &#8211; Thanks for saying so <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@James &#8211; Time is often the challenge <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@The Masked Millionaire &#8211; People usually take more notice of the smart dressed blog, despite our best intentions we often judge the cover first</p>
<p>@Warren &#8211; Indeed, more and more this sort of connection with customers is becoming the minimum requirement rather than a competitive tactic</p>
<p>@Ellen &#8211; I often get frightened by taxi drivers, I guess I will have to adopt the safety position yet again <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>@Richly &#8211; It isn&#8217;t always how-tos but content that people connect with and feel like they are gaining value. Time is precious so best for people to think they have spent it well.</p>
<p>@Michael &#8211; I look forward to chatting more at SOBCon <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@Tap &#8211; I try, thanks for the compliment <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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	<item>
		<title>By: Tap</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8076</link>
		<dc:creator>Tap</dc:creator>
		<pubDate>Wed, 26 Mar 2008 12:48:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8076</guid>
		<description>Yep, this is another keeper. :)

Thanks for making this readable
at a glance
with alot of meat</description>
		<content:encoded><![CDATA[<p>Yep, this is another keeper. <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Thanks for making this readable<br />
at a glance<br />
with alot of meat</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tap</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19162</link>
		<dc:creator>Tap</dc:creator>
		<pubDate>Wed, 26 Mar 2008 12:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19162</guid>
		<description>Yep, this is another keeper. :)

Thanks for making this readable
at a glance
with alot of meat</description>
		<content:encoded><![CDATA[<p>Yep, this is another keeper. <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Thanks for making this readable<br />
at a glance<br />
with alot of meat</p>
]]></content:encoded>
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		<title>By: Michael Martine, Blog Consultant</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8065</link>
		<dc:creator>Michael Martine, Blog Consultant</dc:creator>
		<pubDate>Mon, 24 Mar 2008 20:16:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8065</guid>
		<description>Wow, you&#039;re the only other person other than myself who has said that customers are going to imagine themselves having the benefits of the products or services blogged about. I think that&#039;s absolutely key to &quot;selling without selling&quot; (as I&#039;ve written about before). By presenting what are essentially customer success stories, you don&#039;t need to do the hard sell.

The big long range goal with business blogs is to strengthen existing relationships with customers, because that&#039;s what is going to be extremely attractive to new customers, and that&#039;s how a business blog helps you get more business.</description>
		<content:encoded><![CDATA[<p>Wow, you&#8217;re the only other person other than myself who has said that customers are going to imagine themselves having the benefits of the products or services blogged about. I think that&#8217;s absolutely key to &#8220;selling without selling&#8221; (as I&#8217;ve written about before). By presenting what are essentially customer success stories, you don&#8217;t need to do the hard sell.</p>
<p>The big long range goal with business blogs is to strengthen existing relationships with customers, because that&#8217;s what is going to be extremely attractive to new customers, and that&#8217;s how a business blog helps you get more business.</p>
]]></content:encoded>
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	<item>
		<title>By: Michael Martine, Blog Consulta</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19161</link>
		<dc:creator>Michael Martine, Blog Consulta</dc:creator>
		<pubDate>Mon, 24 Mar 2008 20:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19161</guid>
		<description>Wow, you&#039;re the only other person other than myself who has said that customers are going to imagine themselves having the benefits of the products or services blogged about. I think that&#039;s absolutely key to &quot;selling without selling&quot; (as I&#039;ve written about before). By presenting what are essentially customer success stories, you don&#039;t need to do the hard sell.

The big long range goal with business blogs is to strengthen existing relationships with customers, because that&#039;s what is going to be extremely attractive to new customers, and that&#039;s how a business blog helps you get more business.</description>
		<content:encoded><![CDATA[<p>Wow, you&#8217;re the only other person other than myself who has said that customers are going to imagine themselves having the benefits of the products or services blogged about. I think that&#8217;s absolutely key to &#8220;selling without selling&#8221; (as I&#8217;ve written about before). By presenting what are essentially customer success stories, you don&#8217;t need to do the hard sell.</p>
<p>The big long range goal with business blogs is to strengthen existing relationships with customers, because that&#8217;s what is going to be extremely attractive to new customers, and that&#8217;s how a business blog helps you get more business.</p>
]]></content:encoded>
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		<title>By: Richly Chheuy</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8063</link>
		<dc:creator>Richly Chheuy</dc:creator>
		<pubDate>Mon, 24 Mar 2008 18:13:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8063</guid>
		<description>Thanks Chris for the helpful advice.  We&#039;re getting a business blog started and hoping to build up momentum.  And ultimately, I&#039;ve learned, is that content is king.  And how-tos are probably the way to get people diligently listening in.</description>
		<content:encoded><![CDATA[<p>Thanks Chris for the helpful advice.  We&#8217;re getting a business blog started and hoping to build up momentum.  And ultimately, I&#8217;ve learned, is that content is king.  And how-tos are probably the way to get people diligently listening in.</p>
]]></content:encoded>
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	<item>
		<title>By: Richly Chheuy</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19160</link>
		<dc:creator>Richly Chheuy</dc:creator>
		<pubDate>Mon, 24 Mar 2008 18:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19160</guid>
		<description>Thanks Chris for the helpful advice.  We&#039;re getting a business blog started and hoping to build up momentum.  And ultimately, I&#039;ve learned, is that content is king.  And how-tos are probably the way to get people diligently listening in.</description>
		<content:encoded><![CDATA[<p>Thanks Chris for the helpful advice.  We&#8217;re getting a business blog started and hoping to build up momentum.  And ultimately, I&#8217;ve learned, is that content is king.  And how-tos are probably the way to get people diligently listening in.</p>
]]></content:encoded>
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	<item>
		<title>By: Ellen Wilson</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8062</link>
		<dc:creator>Ellen Wilson</dc:creator>
		<pubDate>Mon, 24 Mar 2008 15:59:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8062</guid>
		<description>Chris,

Followed the meme link in this post and discovered that you realized you are a teacher.  From one teacher to another - You&#039;re Great!  Masked Millionaire said it all above.

Since you will be in my neck of the woods soon, I thought I would share some travel tips with you.

Travel Tips Courtesy of Ellen:
1. Michigan&#039;s side of the lake is much better than what you find in Illinois or Wisconsin. 
2. Take a drive down Lake Shore Blvd and check out all the fancy houses in Evanston. It&#039;s a really beautiful drive.
3. Taxi drivers drive like maniacs in Chicago.</description>
		<content:encoded><![CDATA[<p>Chris,</p>
<p>Followed the meme link in this post and discovered that you realized you are a teacher.  From one teacher to another &#8211; You&#8217;re Great!  Masked Millionaire said it all above.</p>
<p>Since you will be in my neck of the woods soon, I thought I would share some travel tips with you.</p>
<p>Travel Tips Courtesy of Ellen:<br />
1. Michigan&#8217;s side of the lake is much better than what you find in Illinois or Wisconsin.<br />
2. Take a drive down Lake Shore Blvd and check out all the fancy houses in Evanston. It&#8217;s a really beautiful drive.<br />
3. Taxi drivers drive like maniacs in Chicago.</p>
]]></content:encoded>
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		<title>By: Ellen Wilson</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19159</link>
		<dc:creator>Ellen Wilson</dc:creator>
		<pubDate>Mon, 24 Mar 2008 15:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19159</guid>
		<description>Chris,

Followed the meme link in this post and discovered that you realized you are a teacher.  From one teacher to another - You&#039;re Great!  Masked Millionaire said it all above.

Since you will be in my neck of the woods soon, I thought I would share some travel tips with you.

Travel Tips Courtesy of Ellen:
1. Michigan&#039;s side of the lake is much better than what you find in Illinois or Wisconsin. 
2. Take a drive down Lake Shore Blvd and check out all the fancy houses in Evanston. It&#039;s a really beautiful drive.
3. Taxi drivers drive like maniacs in Chicago.</description>
		<content:encoded><![CDATA[<p>Chris,</p>
<p>Followed the meme link in this post and discovered that you realized you are a teacher.  From one teacher to another &#8211; You&#8217;re Great!  Masked Millionaire said it all above.</p>
<p>Since you will be in my neck of the woods soon, I thought I would share some travel tips with you.</p>
<p>Travel Tips Courtesy of Ellen:<br />
1. Michigan&#8217;s side of the lake is much better than what you find in Illinois or Wisconsin.<br />
2. Take a drive down Lake Shore Blvd and check out all the fancy houses in Evanston. It&#8217;s a really beautiful drive.<br />
3. Taxi drivers drive like maniacs in Chicago.</p>
]]></content:encoded>
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		<title>By: Warren Whitlock</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8061</link>
		<dc:creator>Warren Whitlock</dc:creator>
		<pubDate>Mon, 24 Mar 2008 14:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8061</guid>
		<description>When I&#039;m asked about the ROI on blogging, I refer to phones, electricity and cars for comparison. 

While there are some revenue streams or even overall sales growth that will be enhanced with a blog, it&#039;s more likely to be seen in hind site as &quot;how did we ever get by without this&quot;</description>
		<content:encoded><![CDATA[<p>When I&#8217;m asked about the ROI on blogging, I refer to phones, electricity and cars for comparison. </p>
<p>While there are some revenue streams or even overall sales growth that will be enhanced with a blog, it&#8217;s more likely to be seen in hind site as &#8220;how did we ever get by without this&#8221;</p>
]]></content:encoded>
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		<title>By: Warren Whitlock</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19158</link>
		<dc:creator>Warren Whitlock</dc:creator>
		<pubDate>Mon, 24 Mar 2008 14:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19158</guid>
		<description>When I&#039;m asked about the ROI on blogging, I refer to phones, electricity and cars for comparison. 

While there are some revenue streams or even overall sales growth that will be enhanced with a blog, it&#039;s more likely to be seen in hind site as &quot;how did we ever get by without this&quot;</description>
		<content:encoded><![CDATA[<p>When I&#8217;m asked about the ROI on blogging, I refer to phones, electricity and cars for comparison. </p>
<p>While there are some revenue streams or even overall sales growth that will be enhanced with a blog, it&#8217;s more likely to be seen in hind site as &#8220;how did we ever get by without this&#8221;</p>
]]></content:encoded>
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	<item>
		<title>By: The Masked Millionaire</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8060</link>
		<dc:creator>The Masked Millionaire</dc:creator>
		<pubDate>Mon, 24 Mar 2008 14:12:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8060</guid>
		<description>Chris I would first like to say this was a very good and informative post.

But more importantly I would like to say that your blog is really put together and presented in a very attractive way.  I think that has a lot to do with why I come back over and over again.

Without good content that I feel is beneficial to me then it wouldn&#039;t matter.  But the truth is there are quite a few blogs out there that talk about blogging and they also have good content.  I am beginning to realize that the way the blog looks, the way it is constructed, the eye appeal of the blog is very important.  More important then I realized.

And on this front you get an A+

The Masked Millionaire</description>
		<content:encoded><![CDATA[<p>Chris I would first like to say this was a very good and informative post.</p>
<p>But more importantly I would like to say that your blog is really put together and presented in a very attractive way.  I think that has a lot to do with why I come back over and over again.</p>
<p>Without good content that I feel is beneficial to me then it wouldn&#8217;t matter.  But the truth is there are quite a few blogs out there that talk about blogging and they also have good content.  I am beginning to realize that the way the blog looks, the way it is constructed, the eye appeal of the blog is very important.  More important then I realized.</p>
<p>And on this front you get an A+</p>
<p>The Masked Millionaire</p>
]]></content:encoded>
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	<item>
		<title>By: The Masked Millionaire</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19157</link>
		<dc:creator>The Masked Millionaire</dc:creator>
		<pubDate>Mon, 24 Mar 2008 14:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19157</guid>
		<description>Chris I would first like to say this was a very good and informative post.

But more importantly I would like to say that your blog is really put together and presented in a very attractive way.  I think that has a lot to do with why I come back over and over again.

Without good content that I feel is beneficial to me then it wouldn&#039;t matter.  But the truth is there are quite a few blogs out there that talk about blogging and they also have good content.  I am beginning to realize that the way the blog looks, the way it is constructed, the eye appeal of the blog is very important.  More important then I realized.

And on this front you get an A+

The Masked Millionaire</description>
		<content:encoded><![CDATA[<p>Chris I would first like to say this was a very good and informative post.</p>
<p>But more importantly I would like to say that your blog is really put together and presented in a very attractive way.  I think that has a lot to do with why I come back over and over again.</p>
<p>Without good content that I feel is beneficial to me then it wouldn&#8217;t matter.  But the truth is there are quite a few blogs out there that talk about blogging and they also have good content.  I am beginning to realize that the way the blog looks, the way it is constructed, the eye appeal of the blog is very important.  More important then I realized.</p>
<p>And on this front you get an A+</p>
<p>The Masked Millionaire</p>
]]></content:encoded>
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		<title>By: James Chartrand - Men with Pens</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8058</link>
		<dc:creator>James Chartrand - Men with Pens</dc:creator>
		<pubDate>Mon, 24 Mar 2008 13:09:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8058</guid>
		<description>Hm, good one, Chris. A very nice summary of &quot;should dos&quot; that have good ROI. Now if I can just find the time to make each of them happen, I should be golden!</description>
		<content:encoded><![CDATA[<p>Hm, good one, Chris. A very nice summary of &#8220;should dos&#8221; that have good ROI. Now if I can just find the time to make each of them happen, I should be golden!</p>
]]></content:encoded>
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		<title>By: James Chartrand - Men with Pen</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19156</link>
		<dc:creator>James Chartrand - Men with Pen</dc:creator>
		<pubDate>Mon, 24 Mar 2008 13:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19156</guid>
		<description>Hm, good one, Chris. A very nice summary of &quot;should dos&quot; that have good ROI. Now if I can just find the time to make each of them happen, I should be golden!</description>
		<content:encoded><![CDATA[<p>Hm, good one, Chris. A very nice summary of &#8220;should dos&#8221; that have good ROI. Now if I can just find the time to make each of them happen, I should be golden!</p>
]]></content:encoded>
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	<item>
		<title>By: Ann Handley</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-8057</link>
		<dc:creator>Ann Handley</dc:creator>
		<pubDate>Mon, 24 Mar 2008 12:37:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-8057</guid>
		<description>This is a great series I&#039;ve just discovered, Chris. Thanks!

(twitter.com/marketingprofs)</description>
		<content:encoded><![CDATA[<p>This is a great series I&#8217;ve just discovered, Chris. Thanks!</p>
<p>(twitter.com/marketingprofs)</p>
]]></content:encoded>
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	<item>
		<title>By: Ann Handley</title>
		<link>http://www.chrisg.com/business-blog-roi/#comment-19155</link>
		<dc:creator>Ann Handley</dc:creator>
		<pubDate>Mon, 24 Mar 2008 12:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/business-blog-roi/#comment-19155</guid>
		<description>This is a great series I&#039;ve just discovered, Chris. Thanks!

(twitter.com/marketingprofs)</description>
		<content:encoded><![CDATA[<p>This is a great series I&#8217;ve just discovered, Chris. Thanks!</p>
<p>(twitter.com/marketingprofs)</p>
]]></content:encoded>
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