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	<title>Comments on: Branding Posts &#8211; I Want Your Links!</title>
	<atom:link href="http://www.chrisg.com/branding-posts-i-want-your-links/feed/" rel="self" type="application/rss+xml" />
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		<title>By: K-L Masina &#124; Join the Evolution</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3963</link>
		<dc:creator>K-L Masina &#124; Join the Evolution</dc:creator>
		<pubDate>Thu, 05 Jul 2007 20:13:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3963</guid>
		<description>Hey Chris,

Thanks for pointing my way to the In Series Plugin. What a marvelously easy way to link all the posts in a series together!!!

Much appreciated.

And LOVING your work by the way - you and Slade Roberson are the only two authority &#039;how-to&#039; pro-bloggers I read, and you compliment each other nicely.

Much joy,
KL

(Can I link Slade?)

http://www.sladeroberson.com/blogging

He rocks too!</description>
		<content:encoded><![CDATA[<p>Hey Chris,</p>
<p>Thanks for pointing my way to the In Series Plugin. What a marvelously easy way to link all the posts in a series together!!!</p>
<p>Much appreciated.</p>
<p>And LOVING your work by the way &#8211; you and Slade Roberson are the only two authority &#8216;how-to&#8217; pro-bloggers I read, and you compliment each other nicely.</p>
<p>Much joy,<br />
KL</p>
<p>(Can I link Slade?)</p>
<p><a href="http://www.sladeroberson.com/blogging" rel="nofollow">http://www.sladeroberson.com/blogging</a></p>
<p>He rocks too!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: K-L Masina &#124; Join the Evolutio</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16074</link>
		<dc:creator>K-L Masina &#124; Join the Evolutio</dc:creator>
		<pubDate>Thu, 05 Jul 2007 20:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16074</guid>
		<description>Hey Chris,

Thanks for pointing my way to the In Series Plugin. What a marvelously easy way to link all the posts in a series together!!!

Much appreciated.

And LOVING your work by the way - you and Slade Roberson are the only two authority &#039;how-to&#039; pro-bloggers I read, and you compliment each other nicely.

Much joy,
KL

(Can I link Slade?)

http://www.sladeroberson.com/blogging

He rocks too!</description>
		<content:encoded><![CDATA[<p>Hey Chris,</p>
<p>Thanks for pointing my way to the In Series Plugin. What a marvelously easy way to link all the posts in a series together!!!</p>
<p>Much appreciated.</p>
<p>And LOVING your work by the way &#8211; you and Slade Roberson are the only two authority &#8216;how-to&#8217; pro-bloggers I read, and you compliment each other nicely.</p>
<p>Much joy,<br />
KL</p>
<p>(Can I link Slade?)</p>
<p><a href="http://www.sladeroberson.com/blogging" rel="nofollow">http://www.sladeroberson.com/blogging</a></p>
<p>He rocks too!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Catherine</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3871</link>
		<dc:creator>Catherine</dc:creator>
		<pubDate>Mon, 02 Jul 2007 08:01:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3871</guid>
		<description>Hi Chris, 

The trackback didn&#039;t work on this post, so here you are - http://www.designers-who-blog.com/index.php/archive/chris-garrett-wants-your-branding-links/</description>
		<content:encoded><![CDATA[<p>Hi Chris, </p>
<p>The trackback didn&#8217;t work on this post, so here you are &#8211; <a href="http://www.designers-who-blog.com/index.php/archive/chris-garrett-wants-your-branding-links/" rel="nofollow">http://www.designers-who-blog.com/index.php/archive/chris-garrett-wants-your-branding-links/</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Catherine</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16073</link>
		<dc:creator>Catherine</dc:creator>
		<pubDate>Mon, 02 Jul 2007 08:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16073</guid>
		<description>Hi Chris, 

The trackback didn&#039;t work on this post, so here you are - http://www.designers-who-blog.com/index.php/archive/chris-garrett-wants-your-branding-links/</description>
		<content:encoded><![CDATA[<p>Hi Chris, </p>
<p>The trackback didn&#8217;t work on this post, so here you are &#8211; <a href="http://www.designers-who-blog.com/index.php/archive/chris-garrett-wants-your-branding-links/" rel="nofollow">http://www.designers-who-blog.com/index.php/archive/chris-garrett-wants-your-branding-links/</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David Airey :: Creative Design ::</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3867</link>
		<dc:creator>David Airey :: Creative Design ::</dc:creator>
		<pubDate>Sun, 01 Jul 2007 17:22:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3867</guid>
		<description>Hi Chris,

I&#039;ve sent you a message through your contact form. I&#039;m liking the idea here and your series of posts is excellent.

Keep up the great writing.</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>I&#8217;ve sent you a message through your contact form. I&#8217;m liking the idea here and your series of posts is excellent.</p>
<p>Keep up the great writing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David Airey :: Creative Design</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16072</link>
		<dc:creator>David Airey :: Creative Design</dc:creator>
		<pubDate>Sun, 01 Jul 2007 17:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16072</guid>
		<description>Hi Chris,

I&#039;ve sent you a message through your contact form. I&#039;m liking the idea here and your series of posts is excellent.

Keep up the great writing.</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>I&#8217;ve sent you a message through your contact form. I&#8217;m liking the idea here and your series of posts is excellent.</p>
<p>Keep up the great writing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jack Yan</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3865</link>
		<dc:creator>Jack Yan</dc:creator>
		<pubDate>Sat, 30 Jun 2007 22:19:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3865</guid>
		<description>Hi Chris: Cat and the great folks at &lt;i&gt;Designers Who Blog&lt;/i&gt; have recommended me to you. I do remember quite fondly a series of posts that I made in tribute to Colin Morley, who was a very passionate branding expert with a humanitarian agenda. Colin was killed in 7-7 in London and as we are coming up to the anniversary of his passing, I thought I should mention it. The first is here:

http://www.jackyan.com/blog/2006/06/brand-mystique-tribute-to-colin-morley.html

The rest are linked from there. You may find them useful.</description>
		<content:encoded><![CDATA[<p>Hi Chris: Cat and the great folks at <i>Designers Who Blog</i> have recommended me to you. I do remember quite fondly a series of posts that I made in tribute to Colin Morley, who was a very passionate branding expert with a humanitarian agenda. Colin was killed in 7-7 in London and as we are coming up to the anniversary of his passing, I thought I should mention it. The first is here:</p>
<p><a href="http://www.jackyan.com/blog/2006/06/brand-mystique-tribute-to-colin-morley.html" rel="nofollow">http://www.jackyan.com/blog/2006/06/brand-mystique-tribute-to-colin-morley.html</a></p>
<p>The rest are linked from there. You may find them useful.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jack Yan</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16071</link>
		<dc:creator>Jack Yan</dc:creator>
		<pubDate>Sat, 30 Jun 2007 22:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16071</guid>
		<description>Hi Chris: Cat and the great folks at &lt;i&gt;Designers Who Blog&lt;/i&gt; have recommended me to you. I do remember quite fondly a series of posts that I made in tribute to Colin Morley, who was a very passionate branding expert with a humanitarian agenda. Colin was killed in 7-7 in London and as we are coming up to the anniversary of his passing, I thought I should mention it. The first is here:

http://www.jackyan.com/blog/2006/06/brand-mystique-tribute-to-colin-morley.html

The rest are linked from there. You may find them useful.</description>
		<content:encoded><![CDATA[<p>Hi Chris: Cat and the great folks at <i>Designers Who Blog</i> have recommended me to you. I do remember quite fondly a series of posts that I made in tribute to Colin Morley, who was a very passionate branding expert with a humanitarian agenda. Colin was killed in 7-7 in London and as we are coming up to the anniversary of his passing, I thought I should mention it. The first is here:</p>
<p><a href="http://www.jackyan.com/blog/2006/06/brand-mystique-tribute-to-colin-morley.html" rel="nofollow">http://www.jackyan.com/blog/2006/06/brand-mystique-tribute-to-colin-morley.html</a></p>
<p>The rest are linked from there. You may find them useful.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vikram Rajan</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3863</link>
		<dc:creator>Vikram Rajan</dc:creator>
		<pubDate>Sat, 30 Jun 2007 13:45:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3863</guid>
		<description>I post 3 new marketing tips every week on the PERSONAL BRAND MARKETING podBlog for Lawyers, Accountants, Financial planners, Real estate, and Health Experts.

As self-employed experts, we have our own personal branding considerations:  Of course, like most professionals we want our positive reputation to proceed us (in our target market community).  But experts with certifications and licenses must conform to professional codes of conduct.  

This affects our personal brand marketing:  Compliance &amp; certifications assure the public that we are just as good as the next guy.  This defeats the purpose of positioning our expertise as different and unique.

My podBlog explores clever ways to leverage our Personal Brands (as self-employed certified experts).  Case in point... 

How well do you know your Compliance Officer?

http://www.viksmarketingblog.com/2007/06/25/how-well-do-you-know-your-compliance-officer/


Bottom-line though, if all we have is our personal brands ... then while your ego can inflate indefinitely... our time is limited.  The point is to develop a reputation so powerful that we can then endorse other products &amp; people, upon our personal brand platform.  That is, we should Leverage our Personal Brand!</description>
		<content:encoded><![CDATA[<p>I post 3 new marketing tips every week on the PERSONAL BRAND MARKETING podBlog for Lawyers, Accountants, Financial planners, Real estate, and Health Experts.</p>
<p>As self-employed experts, we have our own personal branding considerations:  Of course, like most professionals we want our positive reputation to proceed us (in our target market community).  But experts with certifications and licenses must conform to professional codes of conduct.  </p>
<p>This affects our personal brand marketing:  Compliance &amp; certifications assure the public that we are just as good as the next guy.  This defeats the purpose of positioning our expertise as different and unique.</p>
<p>My podBlog explores clever ways to leverage our Personal Brands (as self-employed certified experts).  Case in point&#8230; </p>
<p>How well do you know your Compliance Officer?</p>
<p><a href="http://www.viksmarketingblog.com/2007/06/25/how-well-do-you-know-your-compliance-officer/" rel="nofollow">http://www.viksmarketingblog.com/2007/06/25/how-well-do-you-know-your-compliance-officer/</a></p>
<p>Bottom-line though, if all we have is our personal brands &#8230; then while your ego can inflate indefinitely&#8230; our time is limited.  The point is to develop a reputation so powerful that we can then endorse other products &amp; people, upon our personal brand platform.  That is, we should Leverage our Personal Brand!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vikram Rajan</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16070</link>
		<dc:creator>Vikram Rajan</dc:creator>
		<pubDate>Sat, 30 Jun 2007 13:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16070</guid>
		<description>I post 3 new marketing tips every week on the PERSONAL BRAND MARKETING podBlog for Lawyers, Accountants, Financial planners, Real estate, and Health Experts.

As self-employed experts, we have our own personal branding considerations:  Of course, like most professionals we want our positive reputation to proceed us (in our target market community).  But experts with certifications and licenses must conform to professional codes of conduct.  

This affects our personal brand marketing:  Compliance &amp; certifications assure the public that we are just as good as the next guy.  This defeats the purpose of positioning our expertise as different and unique.

My podBlog explores clever ways to leverage our Personal Brands (as self-employed certified experts).  Case in point... 

How well do you know your Compliance Officer?

http://www.viksmarketingblog.com/2007/06/25/how-well-do-you-know-your-compliance-officer/


Bottom-line though, if all we have is our personal brands ... then while your ego can inflate indefinitely... our time is limited.  The point is to develop a reputation so powerful that we can then endorse other products &amp; people, upon our personal brand platform.  That is, we should Leverage our Personal Brand!</description>
		<content:encoded><![CDATA[<p>I post 3 new marketing tips every week on the PERSONAL BRAND MARKETING podBlog for Lawyers, Accountants, Financial planners, Real estate, and Health Experts.</p>
<p>As self-employed experts, we have our own personal branding considerations:  Of course, like most professionals we want our positive reputation to proceed us (in our target market community).  But experts with certifications and licenses must conform to professional codes of conduct.  </p>
<p>This affects our personal brand marketing:  Compliance &amp; certifications assure the public that we are just as good as the next guy.  This defeats the purpose of positioning our expertise as different and unique.</p>
<p>My podBlog explores clever ways to leverage our Personal Brands (as self-employed certified experts).  Case in point&#8230; </p>
<p>How well do you know your Compliance Officer?</p>
<p><a href="http://www.viksmarketingblog.com/2007/06/25/how-well-do-you-know-your-compliance-officer/" rel="nofollow">http://www.viksmarketingblog.com/2007/06/25/how-well-do-you-know-your-compliance-officer/</a></p>
<p>Bottom-line though, if all we have is our personal brands &#8230; then while your ego can inflate indefinitely&#8230; our time is limited.  The point is to develop a reputation so powerful that we can then endorse other products &amp; people, upon our personal brand platform.  That is, we should Leverage our Personal Brand!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lark</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3860</link>
		<dc:creator>Lark</dc:creator>
		<pubDate>Fri, 29 Jun 2007 22:42:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3860</guid>
		<description>Hi Chris,

A new reader of your blog, I&#039;m nevertheless quite the fanatic about branding.

After attending a Ben Mack workshop in Atlanta back in September I created this.

http://msms2.com/Legend_Platform/index.htm

However, I must tell, my newest interests include these topics...

==&gt; a tyranny of words
==&gt; attention deficit trait
==&gt; futilitarianism
==&gt; mindfulness
==&gt; utilitarianism
==&gt; anti-authoritarianism

... All of which go hand-in-hand with branding!

Keep up the excellent work, my friend.

Lark</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>A new reader of your blog, I&#8217;m nevertheless quite the fanatic about branding.</p>
<p>After attending a Ben Mack workshop in Atlanta back in September I created this.</p>
<p><a href="http://msms2.com/Legend_Platform/index.htm" rel="nofollow">http://msms2.com/Legend_Platform/index.htm</a></p>
<p>However, I must tell, my newest interests include these topics&#8230;</p>
<p>==&gt; a tyranny of words<br />
==&gt; attention deficit trait<br />
==&gt; futilitarianism<br />
==&gt; mindfulness<br />
==&gt; utilitarianism<br />
==&gt; anti-authoritarianism</p>
<p>&#8230; All of which go hand-in-hand with branding!</p>
<p>Keep up the excellent work, my friend.</p>
<p>Lark</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lark</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16069</link>
		<dc:creator>Lark</dc:creator>
		<pubDate>Fri, 29 Jun 2007 22:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16069</guid>
		<description>Hi Chris,

A new reader of your blog, I&#039;m nevertheless quite the fanatic about branding.

After attending a Ben Mack workshop in Atlanta back in September I created this.

http://msms2.com/Legend_Platform/index.htm

However, I must tell, my newest interests include these topics...

==&gt; a tyranny of words
==&gt; attention deficit trait
==&gt; futilitarianism
==&gt; mindfulness
==&gt; utilitarianism
==&gt; anti-authoritarianism

... All of which go hand-in-hand with branding!

Keep up the excellent work, my friend.

Lark</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>A new reader of your blog, I&#8217;m nevertheless quite the fanatic about branding.</p>
<p>After attending a Ben Mack workshop in Atlanta back in September I created this.</p>
<p><a href="http://msms2.com/Legend_Platform/index.htm" rel="nofollow">http://msms2.com/Legend_Platform/index.htm</a></p>
<p>However, I must tell, my newest interests include these topics&#8230;</p>
<p>==&gt; a tyranny of words<br />
==&gt; attention deficit trait<br />
==&gt; futilitarianism<br />
==&gt; mindfulness<br />
==&gt; utilitarianism<br />
==&gt; anti-authoritarianism</p>
<p>&#8230; All of which go hand-in-hand with branding!</p>
<p>Keep up the excellent work, my friend.</p>
<p>Lark</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Alexander Becker</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3858</link>
		<dc:creator>Alexander Becker</dc:creator>
		<pubDate>Fri, 29 Jun 2007 20:14:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3858</guid>
		<description>Exactly. Brands are created by the costumer and have to live up to their expectations. Consistently dynamic and always responsive, perfect.</description>
		<content:encoded><![CDATA[<p>Exactly. Brands are created by the costumer and have to live up to their expectations. Consistently dynamic and always responsive, perfect.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Alexander Becker</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16068</link>
		<dc:creator>Alexander Becker</dc:creator>
		<pubDate>Fri, 29 Jun 2007 20:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16068</guid>
		<description>Exactly. Brands are created by the costumer and have to live up to their expectations. Consistently dynamic and always responsive, perfect.</description>
		<content:encoded><![CDATA[<p>Exactly. Brands are created by the costumer and have to live up to their expectations. Consistently dynamic and always responsive, perfect.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3857</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 29 Jun 2007 20:08:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3857</guid>
		<description>Yes, the construction of a static, cardboard and plastic faÃ§ade brand won&#039;t stand up to todays market, but brands will always exist as they are created by your customers regardless. Our best hope is to be consistent in our words and actions and always provide a great, fluid, responsive experience.</description>
		<content:encoded><![CDATA[<p>Yes, the construction of a static, cardboard and plastic faÃ§ade brand won&#8217;t stand up to todays market, but brands will always exist as they are created by your customers regardless. Our best hope is to be consistent in our words and actions and always provide a great, fluid, responsive experience.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16067</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 29 Jun 2007 20:08:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16067</guid>
		<description>Yes, the construction of a static, cardboard and plastic faÃ§ade brand won&#039;t stand up to todays market, but brands will always exist as they are created by your customers regardless. Our best hope is to be consistent in our words and actions and always provide a great, fluid, responsive experience.</description>
		<content:encoded><![CDATA[<p>Yes, the construction of a static, cardboard and plastic faÃ§ade brand won&#8217;t stand up to todays market, but brands will always exist as they are created by your customers regardless. Our best hope is to be consistent in our words and actions and always provide a great, fluid, responsive experience.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Alexander Becker</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3856</link>
		<dc:creator>Alexander Becker</dc:creator>
		<pubDate>Fri, 29 Jun 2007 20:04:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3856</guid>
		<description>Chris, yeah, the notion of uniqueness is what appears to be the lowest common denominator for brands these days -- and the only thing with SOME marketing future.

What Hugh said about Microsoft bloggers and Apple not-bloggers is about DEFENDING a corporate ego/unique brand which existed at Apple in contrast to Microsoft which, on the other hand, didn&#039;t have to fear CREATING a brand on top and on the foundations of personal or corporate uniqueness(es).

Trying to extrapolate, the static brand which needs defense of any kind IS dead, while the dynamic, recursively self-inventing and re-creating brand is immortal.</description>
		<content:encoded><![CDATA[<p>Chris, yeah, the notion of uniqueness is what appears to be the lowest common denominator for brands these days &#8212; and the only thing with SOME marketing future.</p>
<p>What Hugh said about Microsoft bloggers and Apple not-bloggers is about DEFENDING a corporate ego/unique brand which existed at Apple in contrast to Microsoft which, on the other hand, didn&#8217;t have to fear CREATING a brand on top and on the foundations of personal or corporate uniqueness(es).</p>
<p>Trying to extrapolate, the static brand which needs defense of any kind IS dead, while the dynamic, recursively self-inventing and re-creating brand is immortal.</p>
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		<title>By: Alexander Becker</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16066</link>
		<dc:creator>Alexander Becker</dc:creator>
		<pubDate>Fri, 29 Jun 2007 20:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16066</guid>
		<description>Chris, yeah, the notion of uniqueness is what appears to be the lowest common denominator for brands these days -- and the only thing with SOME marketing future.

What Hugh said about Microsoft bloggers and Apple not-bloggers is about DEFENDING a corporate ego/unique brand which existed at Apple in contrast to Microsoft which, on the other hand, didn&#039;t have to fear CREATING a brand on top and on the foundations of personal or corporate uniqueness(es).

Trying to extrapolate, the static brand which needs defense of any kind IS dead, while the dynamic, recursively self-inventing and re-creating brand is immortal.</description>
		<content:encoded><![CDATA[<p>Chris, yeah, the notion of uniqueness is what appears to be the lowest common denominator for brands these days &#8212; and the only thing with SOME marketing future.</p>
<p>What Hugh said about Microsoft bloggers and Apple not-bloggers is about DEFENDING a corporate ego/unique brand which existed at Apple in contrast to Microsoft which, on the other hand, didn&#8217;t have to fear CREATING a brand on top and on the foundations of personal or corporate uniqueness(es).</p>
<p>Trying to extrapolate, the static brand which needs defense of any kind IS dead, while the dynamic, recursively self-inventing and re-creating brand is immortal.</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3855</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 29 Jun 2007 19:58:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-3855</guid>
		<description>&lt;p&gt;Agreed, we need to separate in our conversations the terms and the actual &quot;things&quot;. &lt;A href=&quot;http://www.gapingvoid.com/Moveable_Type/archives/001111.html&quot;&gt;Hugh thinks people who use the word &quot;brand&quot; are assholes&lt;/a&gt;. That is wrong in my opinion, (&lt;a href=&quot;http://www.gapingvoid.com/Moveable_Type/archives/003685.html&quot;&gt;*cough* *cough*&lt;/a&gt;) but there is a grain of truth in that it is easy to fixate on &quot;branding&quot; and &quot;positioning&quot; as things that put nice lipstick and wigs on pigs and call it a beauty pageant :)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Agreed, we need to separate in our conversations the terms and the actual &#8220;things&#8221;. <a href="http://www.gapingvoid.com/Moveable_Type/archives/001111.html">Hugh thinks people who use the word &#8220;brand&#8221; are assholes</a>. That is wrong in my opinion, (<a href="http://www.gapingvoid.com/Moveable_Type/archives/003685.html">*cough* *cough*</a>) but there is a grain of truth in that it is easy to fixate on &#8220;branding&#8221; and &#8220;positioning&#8221; as things that put nice lipstick and wigs on pigs and call it a beauty pageant <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16065</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 29 Jun 2007 19:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/branding-posts-i-want-your-links/#comment-16065</guid>
		<description>Agreed, we need to separate in our conversations the terms and the actual &quot;things&quot;. &lt;a href=&quot;http://www.gapingvoid.com/Moveable_Type/archives/001111.html&quot; rel=&quot;nofollow&quot;&gt;Hugh thinks people who use the word &quot;brand&quot; are assholes&lt;/a&gt;. That is wrong in my opinion, (&lt;a href=&quot;http://www.gapingvoid.com/Moveable_Type/archives/003685.html&quot; rel=&quot;nofollow&quot;&gt;*cough* *cough*&lt;/a&gt;) but there is a grain of truth in that it is easy to fixate on &quot;branding&quot; and &quot;positioning&quot; as things that put nice lipstick and wigs on pigs and call it a beauty pageant :)</description>
		<content:encoded><![CDATA[<p>Agreed, we need to separate in our conversations the terms and the actual &#8220;things&#8221;. <a href="http://www.gapingvoid.com/Moveable_Type/archives/001111.html" rel="nofollow">Hugh thinks people who use the word &#8220;brand&#8221; are assholes</a>. That is wrong in my opinion, (<a href="http://www.gapingvoid.com/Moveable_Type/archives/003685.html" rel="nofollow">*cough* *cough*</a>) but there is a grain of truth in that it is easy to fixate on &#8220;branding&#8221; and &#8220;positioning&#8221; as things that put nice lipstick and wigs on pigs and call it a beauty pageant <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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