Sign up right now for email updates and get two free ebooks:

Blogging Freqency Thoughts

One aspect of my presentation over the weekend that I have been giving some thought to is the value of fewer, more in depth articles versus many shorter posts.

Traditionally people would look to the top blogs like BoingBoing and think to be successful in blogging you need to post many times a day. Recently though on the blogs I work on I have seen more benefit from scheduling planned, deep and promoted content.

I wonder if services such as Twitter are taking the ground that the rapid fire posting blogs used to hold. Could it be that blogs will more be for the content that can’t be delivered in a few lines?

This is all from the blogger perspective though, what of the reader? As a reader, which do you prefer? Please vote in the poll and say why in the comments?

As a reader, what type of posting do you prefer?
View Results

(The poll will probably not work in most email or feed readers so you will need to click through to participate)

Sign up right now for email updates and get these
two free ebooks

"Creating Killer
Flagship Content"

"Authority Alliances"

Just enter your primary email address in the form below and hit the button!

Before commenting, please read my Comments Policy - thanks!

Comments

  1. It all depends upon the type of information presented. If I was looking to stay on top of a particular niche, I’d want to read as many new tips/ideas as possible…and be the first in my community to share the word.

    If instead I have limited time to read, say, wisdom/humor/mom blogs, I’d prefer a once-a-day update.

    Data points,

    Barbara

  2. It all depends upon the type of information presented. If I was looking to stay on top of a particular niche, I’d want to read as many new tips/ideas as possible…and be the first in my community to share the word.

    If instead I have limited time to read, say, wisdom/humor/mom blogs, I’d prefer a once-a-day update.

    Data points,

    Barbara

  3. Chris, I just voted for “A good mix” but even that depends on a lot of things, like the niche, the amount of news in that niche, the amount of discussion/passion in that niche shown on other blogs and forums, etc. But mainly it depends on your readership and how you’ve trained them.

    What I mean by that is – if you started out your blog by writing 2-3 comprehensive posts per week, the type of readership you attract will want that posting style. Same goes for if you gained your current readership by doing 15 short, punchy posts per day.

    Asking your current readership what posting style/frequency they prefer, like in your poll, will give you skewed results because they’ll most likely prefer the style they’re already accustomed to.

    That’s why I voted for A good mix – because then you attract the most varied readership. Some will prefer the infrequent, longer posts and some will prefer a larger quantity of shorter posts. So everyone gets what they want.

  4. Chris, I just voted for “A good mix” but even that depends on a lot of things, like the niche, the amount of news in that niche, the amount of discussion/passion in that niche shown on other blogs and forums, etc. But mainly it depends on your readership and how you’ve trained them.

    What I mean by that is – if you started out your blog by writing 2-3 comprehensive posts per week, the type of readership you attract will want that posting style. Same goes for if you gained your current readership by doing 15 short, punchy posts per day.

    Asking your current readership what posting style/frequency they prefer, like in your poll, will give you skewed results because they’ll most likely prefer the style they’re already accustomed to.

    That’s why I voted for A good mix – because then you attract the most varied readership. Some will prefer the infrequent, longer posts and some will prefer a larger quantity of shorter posts. So everyone gets what they want.

  5. and it very much depends on how I find out about a new post. If I regularly checked a blog, then I would prefer to find something new there every time I looked but wouldn’t be upset if on occasion that didn’t happen. Conversely if there were half a dozen updates every time I looked then I would probably feel overwhelmed but the occasional need to read two posts wouldn’t worry me. In other words as a blogger I would expect you to have ESP to be able to avoid either underwhelming or underwhelming me.
    In reality though, the only blogs that I read regularly are the ones that I get email feeds for so I don’t really care, providing I don’t get more than one email a day from that blogger.

  6. and it very much depends on how I find out about a new post. If I regularly checked a blog, then I would prefer to find something new there every time I looked but wouldn’t be upset if on occasion that didn’t happen. Conversely if there were half a dozen updates every time I looked then I would probably feel overwhelmed but the occasional need to read two posts wouldn’t worry me. In other words as a blogger I would expect you to have ESP to be able to avoid either underwhelming or underwhelming me.
    In reality though, the only blogs that I read regularly are the ones that I get email feeds for so I don’t really care, providing I don’t get more than one email a day from that blogger.

  7. I voted for a good mix.

    Although it would be best to really qualify a “good” mix.

    I’m a little fussy with short articles. I still like to feel I get something out of them. I find some short articles a waste of time.

    But a shorter article slightly off topic can be very thought provoking – and I’ll find it “relevant”. But I might not necessarily read the longer version of slightly off topic article.

  8. I voted for a good mix.

    Although it would be best to really qualify a “good” mix.

    I’m a little fussy with short articles. I still like to feel I get something out of them. I find some short articles a waste of time.

    But a shorter article slightly off topic can be very thought provoking – and I’ll find it “relevant”. But I might not necessarily read the longer version of slightly off topic article.

  9. I don’t really go for gossip. I chat to a few friends but don’t like small talk.

    So for me it’s solid content. Stuff to make me think.

  10. I don’t really go for gossip. I chat to a few friends but don’t like small talk.

    So for me it’s solid content. Stuff to make me think.

  11. I’ll bet most people vote for a good mix, Chris. Thanks for asking though. People don’t care about either style or frequency but what’s in it for them. Most readers (my assumption here) are looking to be educated, entertained and engaged, all three preferably, no matter what the niche. Once they find a degree of that in a blog they like, they’ll accept both styles, long, short, detailed, in depth, or just brief reminders.

    Sorry I missed meeting you at SOBCon but my partner Denise captured you on video so I got a snippet of your message. I’m a big fan even though I know you probably don’t want fans… thanks for being who you are and spreading the good words of the Blogspell…

  12. I’ll bet most people vote for a good mix, Chris. Thanks for asking though. People don’t care about either style or frequency but what’s in it for them. Most readers (my assumption here) are looking to be educated, entertained and engaged, all three preferably, no matter what the niche. Once they find a degree of that in a blog they like, they’ll accept both styles, long, short, detailed, in depth, or just brief reminders.

    Sorry I missed meeting you at SOBCon but my partner Denise captured you on video so I got a snippet of your message. I’m a big fan even though I know you probably don’t want fans… thanks for being who you are and spreading the good words of the Blogspell…

  13. I voted for a good mix. But I prefer shorter quick read posts. I generally won’t read a post that I have to scroll down a long way or read though many pages. There doesn’t need to be a daily diet of many shorts posts. I just prefer shorter ones that have something to say in fewer words.

  14. I voted for a good mix. But I prefer shorter quick read posts. I generally won’t read a post that I have to scroll down a long way or read though many pages. There doesn’t need to be a daily diet of many shorts posts. I just prefer shorter ones that have something to say in fewer words.

  15. I still don’t like reading on screen, so no matter how much I want to read in-depth articles there, once my head hurts, I move on. Therefore, I vote for well-written, medium-length pieces with a summary at the top and some bullet points. I also really like how you put a quotation or comment into your friendfeed comments.

    1. Hooks that offer value send me to the page.
    2. Summary or intro paragraph gets a read out of courtesy and hope.
    3. Bullet points make me happy as I have a short attention span.
    4. Questions or requests increase my time there since I’m willing to ponder and like to participate. These also add value because I often come up with an idea for my own projects while contemplating the question.

    Thanks for asking.

  16. I still don’t like reading on screen, so no matter how much I want to read in-depth articles there, once my head hurts, I move on. Therefore, I vote for well-written, medium-length pieces with a summary at the top and some bullet points. I also really like how you put a quotation or comment into your friendfeed comments.

    1. Hooks that offer value send me to the page.
    2. Summary or intro paragraph gets a read out of courtesy and hope.
    3. Bullet points make me happy as I have a short attention span.
    4. Questions or requests increase my time there since I’m willing to ponder and like to participate. These also add value because I often come up with an idea for my own projects while contemplating the question.

    Thanks for asking.

  17. I voted for the fewer posts but with more details. While it is true, it is going to depend on what you are trying to accomplish with your blog, (are you a compiler of info from other sites around the web, or are you bringing your own thoughts/strategies out, are you continually trying to sell something).

    There is a reason I subscribe to anyone’s service. However, if I am getting more than an email/post a day from that person, it gets old quick.

    Just like you are not looking for shear numbers of readers/subscribers vs. who will/can/is a customer, I will gladly take fewer posts (and possibly missing some ideas) that have substance to them.

    At the very least, I will have time to enact on some of these before going on to the next great thought.

    Just like others have said in however they voted, I do appreciate you asking.

  18. I voted for the fewer posts but with more details. While it is true, it is going to depend on what you are trying to accomplish with your blog, (are you a compiler of info from other sites around the web, or are you bringing your own thoughts/strategies out, are you continually trying to sell something).

    There is a reason I subscribe to anyone’s service. However, if I am getting more than an email/post a day from that person, it gets old quick.

    Just like you are not looking for shear numbers of readers/subscribers vs. who will/can/is a customer, I will gladly take fewer posts (and possibly missing some ideas) that have substance to them.

    At the very least, I will have time to enact on some of these before going on to the next great thought.

    Just like others have said in however they voted, I do appreciate you asking.

  19. I like it when the writers put the conclusions at the very beginning of the blog and give their recommends right at the top. It would be very helpful, if they start then with a benefit and features sequence. Something in the order of: here is the most important benefit, then list the features associated with that benefit; here’s the second most benefit, and its list of features. An example of this type sequencing is from many years ago, but it made the concept clear to me. Benefit: Do you want to guarantee your children go to college? Feature: Then you’ll want the XYZ term life insurance from Insurance Company N… I’m in the food industry and I have been cooking up these F-B sequences for different food products,e.g., tortillas.

  20. I like it when the writers put the conclusions at the very beginning of the blog and give their recommends right at the top. It would be very helpful, if they start then with a benefit and features sequence. Something in the order of: here is the most important benefit, then list the features associated with that benefit; here’s the second most benefit, and its list of features. An example of this type sequencing is from many years ago, but it made the concept clear to me. Benefit: Do you want to guarantee your children go to college? Feature: Then you’ll want the XYZ term life insurance from Insurance Company N… I’m in the food industry and I have been cooking up these F-B sequences for different food products,e.g., tortillas.

  21. We are bombarded with information, even though the marketers supposedly in the know say you have to blog/write everyday. With RSS feeds, I would rather have less frequent more in depth articles/posts. That way when I see an update I know it is going to be good with out going just to peruse for sometimes way too long. You kinda get to know the blogs you subscribe to that just put stuff up to put stuff up. And sometimes you miss some of their good info, because you just thought, ahhh, I am sure it’s nothing again. Of course present site excluded.

  22. We are bombarded with information, even though the marketers supposedly in the know say you have to blog/write everyday. With RSS feeds, I would rather have less frequent more in depth articles/posts. That way when I see an update I know it is going to be good with out going just to peruse for sometimes way too long. You kinda get to know the blogs you subscribe to that just put stuff up to put stuff up. And sometimes you miss some of their good info, because you just thought, ahhh, I am sure it’s nothing again. Of course present site excluded.

  23. I’ve tended to write longer posts and will keep doing so while adding some shorter posts in between. Where I’ve fallen down is in focus. I still wander too far afield from my primary topic.

    I realized that I appreciate blogs that focus so that I know what to expect each time I visit.

  24. I’ve tended to write longer posts and will keep doing so while adding some shorter posts in between. Where I’ve fallen down is in focus. I still wander too far afield from my primary topic.

    I realized that I appreciate blogs that focus so that I know what to expect each time I visit.

  25. Tough call. I went with “a good mix,” but that’s a bit hard to pin down. What qualifies as “good” in this situation? I do know that I like blogs that tend to mix up short and long posts, but I couldn’t really pick a “perfect” ratio of short to long posts.

    I also largely agree with what Paul said in the 2nd comment on this thread.

  26. Tough call. I went with “a good mix,” but that’s a bit hard to pin down. What qualifies as “good” in this situation? I do know that I like blogs that tend to mix up short and long posts, but I couldn’t really pick a “perfect” ratio of short to long posts.

    I also largely agree with what Paul said in the 2nd comment on this thread.

  27. While I really appreciate the longer posts, due to both the quality of the content and the realization of what goes into such a post, I often find myself preferring slightly shorter posts because of the time constraints on reading.

    One thing that I like about shorter posts is that they often lead to additional conversation in the comments as everyone expands upon the topic.

  28. While I really appreciate the longer posts, due to both the quality of the content and the realization of what goes into such a post, I often find myself preferring slightly shorter posts because of the time constraints on reading.

    One thing that I like about shorter posts is that they often lead to additional conversation in the comments as everyone expands upon the topic.

  29. Frequency has to be adjusted for the type of reader you cater to.

    My target market consists of older women who want good, dense information and find shorter, fluffier entries a waste of time.

    I have found that frequent, short posts lack the quality I wish to provide.

  30. Frequency has to be adjusted for the type of reader you cater to.

    My target market consists of older women who want good, dense information and find shorter, fluffier entries a waste of time.

    I have found that frequent, short posts lack the quality I wish to provide.

  31. I voted for a good mix. Many times I’ll pull up a post on my RSS feed and begin reading and start thinking, Wow this is going to be Great! Then I find the post is simply a teaser, or just a brief overview of a subject ending with the question, Well what do YOU think? Extremely disappointing to say the least.

    Sometimes having shorter posts is good, but some topics really need to dig deep and give as much detail as possible, loaded with links to further drive home the point (or provide proof of what is being said).

  32. I voted for a good mix. Many times I’ll pull up a post on my RSS feed and begin reading and start thinking, Wow this is going to be Great! Then I find the post is simply a teaser, or just a brief overview of a subject ending with the question, Well what do YOU think? Extremely disappointing to say the least.

    Sometimes having shorter posts is good, but some topics really need to dig deep and give as much detail as possible, loaded with links to further drive home the point (or provide proof of what is being said).

  33. I went for a good mix too – partly because I enjoy that in other blogs I follow. I can’t cope with too much brain stimulation if everyone’s writing killer content, so a blend that includes short updates, photos and a few lines, a quote or something that gets me thinking but doesn’t take too long are often highly valued.

    I think it’s also a creative way to work – how can you tell your story or make your point in 1000 words, 6 words, a podcast, a movie clip, 140 characters, a photo… All of that helps you work out your point, your message, your purpose and hopefully makes for a good experience for your readers too.

    Joanna

    PS I am very intrigued by the Nick Cernis model though – he writes about one post a month maybe, but it’s brilliant, establishes his authority, and gets a ton of comments that keep coming over time because he doesn’t displace the post. But not everyone can write like Nick…

  34. I went for a good mix too – partly because I enjoy that in other blogs I follow. I can’t cope with too much brain stimulation if everyone’s writing killer content, so a blend that includes short updates, photos and a few lines, a quote or something that gets me thinking but doesn’t take too long are often highly valued.

    I think it’s also a creative way to work – how can you tell your story or make your point in 1000 words, 6 words, a podcast, a movie clip, 140 characters, a photo… All of that helps you work out your point, your message, your purpose and hopefully makes for a good experience for your readers too.

    Joanna

    PS I am very intrigued by the Nick Cernis model though – he writes about one post a month maybe, but it’s brilliant, establishes his authority, and gets a ton of comments that keep coming over time because he doesn’t displace the post. But not everyone can write like Nick…

  35. I would like to see the format of an overview format of the post followed by a READ MORE… but with enough info in the summary that I can gain some new insight – without the need to read the whole detailed post…

  36. I would like to see the format of an overview format of the post followed by a READ MORE… but with enough info in the summary that I can gain some new insight – without the need to read the whole detailed post…

  37. I’m in the “good mix” fan group, too – but it’s so easy to miss out on must-reads when real life puts on a time crunch, there’s much to be said for structuring longer posts with a summary first so readers can better choose how to invest their time to match their interests. One of those things I keep meaning to do myself…

  38. I’m in the “good mix” fan group, too – but it’s so easy to miss out on must-reads when real life puts on a time crunch, there’s much to be said for structuring longer posts with a summary first so readers can better choose how to invest their time to match their interests. One of those things I keep meaning to do myself…

  39. Quality is more important than quantity. And quality doesn’t have to mean long either.

    Too many posts and I don’t have time to read them all. Too long and I don’t have time either.

    I guess high quality, written concisely is best. At least that is what I want in a blog I hope to learn something from.

  40. Quality is more important than quantity. And quality doesn’t have to mean long either.

    Too many posts and I don’t have time to read them all. Too long and I don’t have time either.

    I guess high quality, written concisely is best. At least that is what I want in a blog I hope to learn something from.

  41. I prefer a good mix of posts, just to keep things interesting. If a post is too long, however, I’ll usually skim instead of reading every word. I like blog posts that have a some type of personal experience from the blogger in them.

  42. I prefer a good mix of posts, just to keep things interesting. If a post is too long, however, I’ll usually skim instead of reading every word. I like blog posts that have a some type of personal experience from the blogger in them.

  43. For the most part, you can put me in the “good mix” group as well, but I do like to see well-developed ideas and in-depth topics. There’s certainly nothing wrong with spreading those across a series of posts though…

  44. For the most part, you can put me in the “good mix” group as well, but I do like to see well-developed ideas and in-depth topics. There’s certainly nothing wrong with spreading those across a series of posts though…

  45. I think a good mix. I tend to mix content as well as I write a general topics blog that has a political slant. But my readers seem to appreciate this (I guess) becuase they tend to keep coming back.

  46. I think a good mix. I tend to mix content as well as I write a general topics blog that has a political slant. But my readers seem to appreciate this (I guess) becuase they tend to keep coming back.