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Better Blog Branding: Domain Exclusivity

In the first post of this series we looked at naming your blog brand and selecting domains. What happens when someone registers “your” domain? How much damage can they do to you? This is a real problem, and happens all the time. Particularly dangerous once you have built an audience. When you start out your […]

What’s Even More Important Than a Well Written Headline?

Yes, powerful headlines are vital. No need to go over that. There is one factor though that is even more important. So important that if you don’t get it right … even the most compelling headline will flop. People pass by. The reader yawns. What is this vital factor you ask? While you are reading […]

Google Blogoscoped Tells You How NOT To Get Dugg

Philipp Lenssen has outdone himself this time. Check out his excellent post “How to Not Get On the Digg Homepage“. When you stop laughing read it again and memorize for next time you submit a story.

WordPress Hacking for Better Blog Titles

Here is a quick tip for any WordPress users frustrated at the crappy default page titles you get with most templates. I got asked yesterday how I changed mine and if I used a plugin. No, it’s way easier than that. Go into your WordPress admin and navigate to Presentation then Theme Editor. You need […]

My Favourite Blogger – or – When The Comments Turn Nasty

I’m not sure I have said this before. Scott Adams is my favourite blogger. Of course I have other favourite bloggers (don’t worry I am not going to list them, I like links but I am not that desperate, heh). Before I let you in on why I think Scott is one of the best […]

The Hidden Blog Metrics Trap

Since reading the FeedBurner report Aaron has been thinking about how to change his approach towards RSS metrics I wonder, really, how our strategies will change as assumptions fly in the face of reality. I also wonder how many people cater to their RSS audience and encourage engagement from those readers. I personally have taken […]

Danger of Duplicate Content?

After my “Should you worry about SEO” post yesterday a reader asked about Googles Duplicate Content penalty. He was worried about cross-posting his articles and also spammers ripping off his content. I know this is a problem many bloggers, especially freelance writers, are concerned about. Another concern was the effect on his PageRank. Let’s clear […]

Should Bloggers Worry About SEO?

Lately there seems to be a trend of bloggers worrying unnecessarily about SEO. It is not helped by rumours of Google penalties or dodgy out of date blog and forum “advice” (some of which is downright counter-productive). So should you worry about Search Engine Optimisation? As with any industry where there is a competitive advantage […]

Better Blog Branding: 10 Ways To Destroy Your Brand

It is a lot easier to damage a brand than it is to build one. You can grow a brand gradually over time but the same brand can be destroyed over night. We all know products, celebrities, politicians and companies that have had massive and instant reversal of fortunes due to one slip up. Sometimes […]

Brit Blog Awards? Who Knew?

Apparently there are a Brit Blog Awards. I live here and the first I knew about it was a post on The Blog Herald.  Perhaps I am not as plugged in as I thought, heh. The UK-centric “Best of Brit” bloggers awards begin taking nominations on Thursday, organised by Ask.com and the Metro newspaper. Ah, […]