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How to Use Your Website to Get Clients Offline and Into Your Office

How do you use the web to gain face to face clients? It’s a question I get asked a lot, and it is a growing part of the world of marketing online. Think about your own buying behaviour. Would you buy a car now without at least researching online?  Or even a TV? The web […]

How to Make Your Site the Destination for Your Market

Why do you blog? Is it for traffic and attention? If you blog to get more visibility, then you have a lot of company. One of the major reasons companies and individuals create content is to increase their share of attention, to build credibility, and to grow an audience. HubSpot research indicates companies that blog generate 55% […]

How to Improve Your Website Trust Factor

Is your website harming the trust and credibility of your business? Are people worried or put off when they visit you online? Could your site be working against you rather than working as a business asset? I’m sad to say that this is more common than we would like. It was certainly the case with […]

What to Say When Nobody Cares What You Do

It’s a simple but uncomfortable truth. Nobody cares what you do. Oh, people might ask. At a networking lunch, a cocktail party, and so on. But nobody cares. What do people actually care about? “Enough about me. What do you think about me?” It’s funny because it is true. People want to hear if listening […]

Breaking the Rules for Fun and Profit

I joke that I am the most conventional unconventional guy you might ever meet, but it is true in a way. When we think of unconventional we often think about specific things. Going off to live on a commune might be a big one, having tattoos and piercing might be smaller “bucking the system” type […]

New Edition of the Problogger Book Released

Well it’s finally here! The third edition of the Problogger book is now available to order. (You might have already seen the news at Problogger). The first edition came out May 2008, co-authored by Darren Rowse and myself, and published by Wiley Publishing. We released the second edition in 2010 to expand and update the […]

The Real ROI of Engagement

We are bombarded by “feel good” social media advice. Join the conversation. Engage. Listen. But this stuff takes time and effort. Where is the return on investment? It’s not just about chatting, and the ROI is not found by simply throwing up a Facebook page. If you are struggling to convince your boss (or yourself) […]

Authority Blogging for Artists

What should a blogger do when they want to profit from their creativity, knowledge, experience and skills, but not by teaching “how to”, but instead from the results of their work? As you no doubt know, my strategy for building a profitable blog around what you know is called Authority Blogging. Build an audience of […]

When Should You Start Selling from Your Blog?

How do you know when your audience is ready to buy from you? Should you wait to “monetize”? How big does your audience need to be? These are common questions and the answers have been debated over the years. I am going to share an answer I gave George from the Man Up Blog during […]

Why You Shouldn’t Drive Traffic

In the first 7 days of this blogs life, 20,000 visitors checked it out. Sounds like a pretty nice result doesn’t it? I was super happy, but a little disappointed in one specific respect. Only 500 people subscribed. Now, don’t get me wrong, I loved and nurtured those 500 subscribers and 500 subscribers in any […]