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Authority Rules for Making Non-Sleazy Sales

Do you find you give and give, but people do not seem to be buying? Or maybe people do buy, but not in the numbers you would like? I get that, and I hear it a lot. You might have heard me joke that for a while there I was stuck in a loop of being known as a "freebie guy". Luckily it wasn't so bad that I left to go herd goats or something, I have always had a little something up my sleeve that was my get out of jail card (will talk about that in a bit), but it was frustrating until I broke … [Read more...]

Do You Have Silver Bullet Poisoning?

Have you ever listened to a keynote speech and got all pumped and motivated, then found out what the speaker has suggested just didn't give you the results you hoped for? Or maybe you bought a best-seller and found it page-turning fascinating, but no clearer on what you were meant to do next? Silver Bullet Poisoning is my name for when your business is harmed by advice or products that look and sound good, but the advice doesn't work in practice. The reason I want to talk about this right … [Read more...]

How to Attract Clients and Fill Your Coaching Practice Using Blogging and Content Marketing

Today I want to give you some ideas for how you can attract clients and fill your coaching practice using blogging and content marketing. If you would like some background on why I believe coaching is a fantastic service to offer in your business, check out the previous article. First Big Mistake Before we get into the approach I suggest you try, I want to share the first big mistake I see my own coaching clients and some friends make. If you want to learn how to sell any product or … [Read more...]

How to Build a Coaching Practice with a Blog

Todd wanted want to know how I have always had a steady flow of coaching clients going back to when I started my business, despite not always having a big list, not always having traffic, and all my shyness/introversion psychological limitations! If you are a coach who struggles with sales and marketing then this article is for you. The reason I am writing this is to help all the coaches out there who want to attract more clients, or maybe start their coaching practice. From my conversations … [Read more...]

Selling Information Products: The Four Big Myths of Information Product Creation

Creating and selling information products is all the rage right now, with forums filling with conversations about launches and techniques. I can understand the enthusiasm, and I would suggest a lot of the excitement is coming from Jeff Walker's latest "Product Launch Formula" buzz. Sadly I think a lot of the people who are getting whipped up in the excitement might get mislead about the supposed "instant millions" they might be able to generate. The good news is, while not quite as glamorous … [Read more...]

Are You Too Busy to Write? Seven Ways to Blog More Productively

Is finding time to blog something you struggle with? A number of people have asked me how they can find time to blog on top of everything else that I have going on. Writing content is vitally important for your blog. It is your source of direct visitors, plus the meat of what you share in social media, the combination of which is essentially all the marketing many of us do. Your content attracts and maintains a relationship with your subscribers, and it is also what prompts readers to take … [Read more...]

Kitchen Tables and Stupid Questions

"The only stupid question is the one you fail to ask". That has always been my philosophy. Of course at school that philosophy contributed to my regular beatings. Any pupil who took too much of an interest in class was considered fair game for a head-flushing. In adult life though we should be above such things and the philosophy has served me well. Have I embarrassed myself? Sure! A lot! But the thing is, I always get answers to things that I am stuck with, struggling over or finding … [Read more...]

Build Your Affiliate List and Break into the JV Club

On a coaching call the other day my client asked how to break into the JV ("Joint Venture") club and I realised it was something I wondered myself years ago. You see there is a real challenge facing anyone who hasn't got any joint venture partners, affiliates, or is even struggling to get people to link or email for them. Lots of information is out there about the advantages of promoting affiliate products in return for sales commissions, especially in terms of how you can make big money, … [Read more...]

Authority Interview with Mark McGuinness

Here is a short interview I recorded with Mark McGuinness from Lateral Action. Edit: Due to problems in the feed and for people playing the audio, I have removed the player and you can download instead - Click here to download or play Mark is a poet, coach and consultant who works with creative people and we talked about his journey from obscurity to being able to work on his own terms, travel and generally enjoy family life. Here is the free ebook Mark mentions, you can download it direct … [Read more...]

Boost Your Blog Traffic

If you already have enough people reading your blog then you don't need this. Still here? OK, good. If you are ready to boost your blog traffic, just click here to get the full details. Otherwise I will explain further ... Boost Your Blog Traffic, a Five Module Online Course Darren ran a survey with a group of ProBlogger readers recently and the overwhelming response was most bloggers are facing a  ‘lack of traffic’ as their main challenge. I am not surprised, when I ask my … [Read more...]