How do you know when your audience is ready to buy from you? Should you wait to "monetize"? How big does your audience need to be? These are common questions and the answers have been debated over the years. I am going to share an answer I gave George from the Man Up Blog during his blog critique. George spent some time in the dating world, sometimes called the "pick up artist" niche. This is shy dudes learning to pick up the ladies mostly, but obviously the market caters to all … [Read more...]
Why You Shouldn’t Drive Traffic
In the first 7 days of this blogs life, 20,000 visitors checked it out. Sounds like a pretty nice result doesn't it? I was super happy, but a little disappointed in one specific respect. Only 500 people subscribed. Now, don't get me wrong, I loved and nurtured those 500 subscribers and 500 subscribers in any time frame is not to be sniffed at! My problem was, how can you have 20,000 visitors check out my blog and only 500 of them want to stick around? The cause? I was "Driving" … [Read more...]
How to know what your audience really wants
Your audience does not want your content. Your audience probably does not want to hear from you at all. If you think that because your website looks great that people will want to visit it ... think again. What do they really want? Your audience and potential customers know who they are and probably have a very good idea of their goals. At the very least they know their immediate needs. They are looking for answers to questions, advice, and resources that help people like them get … [Read more...]
Finding and Communicating Your Value
Many bloggers don't have a value problem. They have a great deal to share. I am sure you do - I have never met someone who doesn't. Why then do people struggle to find an audience. Never mind an audience who knows, likes and trusts them - ANY audience? It's weird but a lot of the time it is because you have SO much to offer, it's hard to know who you are for and what specific benefit you provide. A lot of my coaching clients have this problem and, thankfully, there is a solution. The … [Read more...]
How to REALLY make money from a website
As much as I tell people to seriously reconsider buying too much into the hardcore "Make Money Online" hype, I can not argue against its allure and the fact that, well, people DO make money online. The problem is, there are the usual caveats: It's not fast. It's not easy. You WILL encounter problems and tough challenges. You might not always enjoy it. These are challenges facing Roman who asked me for a blog critique. He has been building a site all about his experience of … [Read more...]
Moving the Fear Line
Imagine being under water, upside down, trapped in your Kayak. You can feel your lungs burning because you didn't have time to grab a full breath ... though you are surprising yourself how long you are managing to force yourself from gasping down a lung full of water ... All you can hear is your heart pounding. Scary? I don't need to imagine what that would be like because I can remember in vivid detail. In fact I have had nightmares about it. My overriding thought was drowning … [Read more...]
The Strange Art of Achieving More by Doing Less
If you feel like you are working too hard, or working too many hours, this might give you some hope for a solution. I'm not saying it would work for everyone, but it has certainly given me a new perspective on my own business. Over the summer I achieved something I thought was unlikely at best, and potentially damaging at worst. I went down from working 7 long days a week, to working only 3. At most. The best part? Even though I worked much fewer hours ... My income stayed roughly the … [Read more...]
Get Started with Web Video and Video Blogging … For FREE
Video is increasingly important for bloggers and only likely to get MORE so, for: Traffic generation Community and relationship building Teaching and demonstration Social sharing Monetization Since I last wrote about getting started with online video I got a ton of feedback from readers and clients that they wanted more. Check out the previous article for why I think everyone can do some video starting right now. Still don't feel you can do web video? Admittedly I geeked out … [Read more...]
Awesome Free Stuff
If you just want the free stuff, scroll down and click the links. It's all good, all free, you just might want to give them an email address. Still here? OK, here's some background! A couple of weeks ago I set my Authority Blogger members a challenge to get their free resources up and published so that I could share them. Originally the idea was for my birthday but lots of life stuff happened (including what I have been describing only a little melodramatically as a "near-death experience" … [Read more...]
The Importance of Standing Out in a Crowded Market – YoungPrePro Blog Critique
This critique will be useful to you if you believe you are doing all the right things but are still not getting the results you want. I get a lot of clients come to me with similar situations and many are on the verge of giving up due to this frustration. Fact is, you could be doing many things right. The design could be lovely, your content great, and you have products and services that people should want. But still no further towards your goals. What could be going wrong? Onibalusi … [Read more...]
Chris Garrett is here to help you and your business attract an engaged audience of people who grow to know, like and trust you.
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