Blog Readers Show Loyalty in Ad Age Study
Threadwatch.org reports on a Ad Age study researching blog reader habits. It showed they are loyal, reading the same blogs regularly, and judge them based on quality of writing. A specific topic focus is also valued highly.
Most interesting to me was the confirmation of how people find new blogs
67.3% of the respondents follow links to learn about new blogs. What is more blog readers rely upon recommendations on blogs (22.9%) more highly than simply finding a blog via a search engine (19.9%).
I love being right, heh.
There is a lot more to the report, download it and have a skim through over a coffee.
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Posted on March 07th, 2007 by Chris Garrett in Blogging, News
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Interesting results. Looks like even mainstream media will need to review its assumptions about how people find, organize and share information on the social-networked-information society.
I read your blog everyday before I get your emailed article, I guess there is a delay. I read a couple other SEO based blogs but they are not really in my niche industry. In my industry there are only two blogs and no forums. Does posting on other blogs in my industry help if part of the reason there blog exists is for the marketing of there products. The same products that I am tring to market. Does it help them without helping me? Kind of a selfish question, sorry if it comes off that way.
Your article on “how people find new blogs” has been helpful and I am glad to be reminded of it.
@Daniel, yes I think mainstream media is starting to pick up on these new trends
@Colbs, I think in the end the more posting and commenting you do the more benefits you will receive. It’s like a muscle, the more exercise it gets the more it improves
Nice study. We should have more like these. It would be interesting to see this study expanded to more people and blogs to get a more stable answer that can be used to guess more effectively.