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Blog Critique: Vezeo


I am by no means a wealthy man but I do enjoy living well, given the opportunity. Vezeo is a blog especially for people who have a passion for the finer things; international travel, food, restaurants, resorts, and either have the means or the aspirations to match.

The blog is off to a good start with a très elegant minimalist design. In fact most of the visuals comes from a mixture of typography and photography. A good idea considering the target audience of mid-twenties and upwards movers and shakers. Photography in particular is beneficial in promoting the luxury feel.

Advertising is under-stated, which could hamper click throughs, but I can understand the need to not have in your face banners on such a minimalist and sophisticated site. For a site that sells advertising it is essential to have an advertising page, you need to show advertisers how they can advertise and why they should consider it.

Look around your niche to see what other blogs do and who advertises with them. Do not be shy about approaching potential advertisers directly. If they don’t want to advertise right now, ask what would change their mind.

One minor niggle, and I am looking to the designers amongst you to back me up or correct me, it seems to me the Vezeo logo ought to align with the text or be centered. Right now it is neither and I find it a touch distracting.

Right now the subscriptions seem a little hidden away, I would like to see them more prominently above the fold plus I always encourage bloggers to list some popular or Flagship Content in the sidebar. Give people an idea of what else they can see and what is good. Kind of like a restaurant specials board really!

As is quite common, you can navigate to the blog using both WWW and non-WWW URL variations. This can cause problems in search engines so best to sort that out now before it becomes an issue. This is easily fixed either by upgrading to the latest version of WordPress or by adding a plugin.

This is a new blog so I wouldn’t expect thousands of inbound links but some effort is required to get the blog noticed. To do this some posts will need to link out, and writers will need to be encouraged to comment on other blogs, and stumble posts.

Links need to look like links, right now you can only detect links by swooshing your mouse pointer around. Use color and underline.

Overall this is a very nicely written and put together blog. There should be plenty of monetization opportunities and I can see lots of companies wanting to get involved once the blog gets more visibility.

Go take a look at Vezeo and sample some of the good life for yourself 🙂

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Comments

  1. Good tips, Chris. I’ve recently added advertising to New Music Strategies (http://newmusicstrategies.com), which I’ve done in small steps. My audience is ad-averse for a slightly different reason. Mostly it’s independent artists, who smell a sell-out a mile off.

    Even so, relevant contextual advertising seems to be tolerated, and I’m tempted to take your advice and add a page for advertisers.

    Any other tips you could give me would be greatly appreciated… but even more so, tips that you could give independent music businesses to help them secure extra revenue streams would go a long way.

    You’d certainly get a link back from me if you decided to post helpful advice for artists, and labels…

  2. Good tips, Chris. I’ve recently added advertising to New Music Strategies (http://newmusicstrategies.com), which I’ve done in small steps. My audience is ad-averse for a slightly different reason. Mostly it’s independent artists, who smell a sell-out a mile off.

    Even so, relevant contextual advertising seems to be tolerated, and I’m tempted to take your advice and add a page for advertisers.

    Any other tips you could give me would be greatly appreciated… but even more so, tips that you could give independent music businesses to help them secure extra revenue streams would go a long way.

    You’d certainly get a link back from me if you decided to post helpful advice for artists, and labels…

  3. You’re right about the logo, Chris. I thought at first it was because optically the V tends to look misaligned because of it’s shape (usually you need to move it a little bit to overlapping to get it to “look” right) but I took the image into Photoshop and ir does not line up with anything. It probably happened because when you make images for web, like a logo, you leave some white space around it; you don’t chop the image right to the edge of the text because in PS that does look odd.

    Is this one of those really good blog ideas one of your friends had a while ago? I remember you talk about that and I’ve been curious what those ideas were! You said you didn’t want to mention it so no one would steal the ideas. Understandable. You’re right, Chris, this will be an amazing opportunity for some high price advertising and probably some great prize give-aways (I would love to win a “trip for two to Hawaii sponsored by Pleasant Holidays!” for example 😛 )

    I recently modified my .htaccess file to reflect a change to no www, via your previous suggestions and resources to do it. Thanks!

    Color and underline links. Very good point on usability.

  4. You’re right about the logo, Chris. I thought at first it was because optically the V tends to look misaligned because of it’s shape (usually you need to move it a little bit to overlapping to get it to “look” right) but I took the image into Photoshop and ir does not line up with anything. It probably happened because when you make images for web, like a logo, you leave some white space around it; you don’t chop the image right to the edge of the text because in PS that does look odd.

    Is this one of those really good blog ideas one of your friends had a while ago? I remember you talk about that and I’ve been curious what those ideas were! You said you didn’t want to mention it so no one would steal the ideas. Understandable. You’re right, Chris, this will be an amazing opportunity for some high price advertising and probably some great prize give-aways (I would love to win a “trip for two to Hawaii sponsored by Pleasant Holidays!” for example 😛 )

    I recently modified my .htaccess file to reflect a change to no www, via your previous suggestions and resources to do it. Thanks!

    Color and underline links. Very good point on usability.

  5. As a small blog that really tries to push content that is very region based, I would find it hard to find willing advertisers. How would you approach a restaurant about advertising? Why would they want to advertise to a market outside of its general area. They’re probably getting enough PR in the newspapers and journals like zagets also.

  6. As a small blog that really tries to push content that is very region based, I would find it hard to find willing advertisers. How would you approach a restaurant about advertising? Why would they want to advertise to a market outside of its general area. They’re probably getting enough PR in the newspapers and journals like zagets also.

  7. Good clean site. My only quam with it is the write for us page. The comments seem heavily moderated or staged. That makes the trust fall. Maybe put a couple of strong objections in the comments regarding the “freelance rate” or just bullitize a q and a. Instead of making it look like comments.

  8. Good clean site. My only quam with it is the write for us page. The comments seem heavily moderated or staged. That makes the trust fall. Maybe put a couple of strong objections in the comments regarding the “freelance rate” or just bullitize a q and a. Instead of making it look like comments.

  9. Good points Colbs.

    And Chris, can I just heartily thank you for the advice “make links look like links.” This is maybe my single biggest design nazi pet peeve. Successful sites are about their readers and users, not the egos of their design team.

  10. Good points Colbs.

    And Chris, can I just heartily thank you for the advice “make links look like links.” This is maybe my single biggest design nazi pet peeve. Successful sites are about their readers and users, not the egos of their design team.

  11. @Dubber – I guess it depends on what the independent music does, there are all kinds and sizes and each would have peculiarities 🙂

    @LaurenMarie – It wasn’t one of those I mentioned but it is a great niche isn’t it? I would love to get some of those freebies to review 😀

    @Devin – There are blogs with regional focus that have terrific impact on readers thinking (I read some about places I would like to live) plus local search is becoming extremely important as people stop using telephone directories and turn to the web. Also consider reviews and awareness have a big impact on where people spend their local money.

    @Colbs – Yeah a FAQ would be good

    @Sonia – Yes a balance has to be made, in most cases I would favor legibility

  12. @Dubber – I guess it depends on what the independent music does, there are all kinds and sizes and each would have peculiarities 🙂

    @LaurenMarie – It wasn’t one of those I mentioned but it is a great niche isn’t it? I would love to get some of those freebies to review 😀

    @Devin – There are blogs with regional focus that have terrific impact on readers thinking (I read some about places I would like to live) plus local search is becoming extremely important as people stop using telephone directories and turn to the web. Also consider reviews and awareness have a big impact on where people spend their local money.

    @Colbs – Yeah a FAQ would be good

    @Sonia – Yes a balance has to be made, in most cases I would favor legibility