Comments on: Better Blog Branding: Your Successful Brand http://www.chrisg.com/better-blog-branding-your-successful-brand/ the business of blogging and new media Sat, 20 Mar 2010 15:23:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: org http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3859 org Fri, 29 Jun 2007 21:04:36 +0000 http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3859 One of the things I enjoy from a blog that evokes feelings and makes me remember the brand better is when I receive a personal email in response to a comment I have left as well as a comment response for everyone else to see. I think that more can be expressed in a personal email to a blog commenter and it adds an extra touch. Then adding a brief comment response on the blog shows your other readers that you truly value the opinions of others. One of the things I enjoy from a blog that evokes feelings and makes me remember the brand better is when I receive a personal email in response to a comment I have left as well as a comment response for everyone else to see.

I think that more can be expressed in a personal email to a blog commenter and it adds an extra touch. Then adding a brief comment response on the blog shows your other readers that you truly value the opinions of others.

]]> By: Chris Garrett http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3839 Chris Garrett Thu, 28 Jun 2007 19:33:58 +0000 http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3839 Yes subscribers, repeat visitors, pages viewed. Anything that infers stickiness and loyalty really :) Top metric in addition to subscribers in my view will always be conversion rate - "how many people do the thing you wanted them to?" :) Yes subscribers, repeat visitors, pages viewed. Anything that infers stickiness and loyalty really :)

Top metric in addition to subscribers in my view will always be conversion rate – “how many people do the thing you wanted them to?” :)

]]> By: Jen / domestika http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3838 Jen / domestika Thu, 28 Jun 2007 19:17:00 +0000 http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3838 Repeat customers... this is sliding just slightly off-topic, but Rajesh has reminded me of a thought that flitted across my mind just last night: We tend to measure blog success (in large part) by stats, right? So, if "unique visitors" is the holy grail of numbers for a conventional direct-monetization blogger, wouldn't the equivalent for an authority blogger be the number of subscribers? And in that case, maybe it's time to re-jig the conventional "80% search engines, 20% direct traffic" wisdom that's widely touted... Repeat customers… this is sliding just slightly off-topic, but Rajesh has reminded me of a thought that flitted across my mind just last night:

We tend to measure blog success (in large part) by stats, right? So, if “unique visitors” is the holy grail of numbers for a conventional direct-monetization blogger, wouldn’t the equivalent for an authority blogger be the number of subscribers? And in that case, maybe it’s time to re-jig the conventional “80% search engines, 20% direct traffic” wisdom that’s widely touted…

]]> By: Chris Garrett http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3837 Chris Garrett Thu, 28 Jun 2007 16:57:32 +0000 http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3837 Yes it comes down to value, and value that the customer/reader sees and remembers and not just what you tell them :) Yes it comes down to value, and value that the customer/reader sees and remembers and not just what you tell them :)

]]> By: Rajesh Shakya http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3836 Rajesh Shakya Thu, 28 Jun 2007 16:52:45 +0000 http://www.chrisg.com/better-blog-branding-your-successful-brand/#comment-3836 <p>Brand creation is an organic process. Hyped brands don't take longer to fail. You should be recognized by others, not enough you feel that you are known all over.<br /> With Brands, you blend your values, company values. It's the reflection of customer aspirations. If you are branded, you get repeat customers. If Chris does not treat my blog post reference as spam, let me share you the <a href="http://www.rajeshshakya.com/repeat-customers-are-your-brand-ambassadors.htm">URL from my blog on that</a> </p> <p>Brand is brand, not necessarily brand is important only for big companies. Every one of us have our own brand - good or bad. Brands which can add more values to customers, they stand out from the crowd.</p> <p>Rajesh Shakya<br /> Helping technopreneurs to excel and lead their life!</p> Brand creation is an organic process. Hyped brands don’t take longer to fail. You should be recognized by others, not enough you feel that you are known all over.
With Brands, you blend your values, company values. It’s the reflection of customer aspirations. If you are branded, you get repeat customers. If Chris does not treat my blog post reference as spam, let me share you the URL from my blog on that

Brand is brand, not necessarily brand is important only for big companies. Every one of us have our own brand – good or bad. Brands which can add more values to customers, they stand out from the crowd.

Rajesh Shakya
Helping technopreneurs to excel and lead their life!

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