i hear some Al Ries – 22 Immutable Laws of Branding influence – yes, no?

cheers,

chris614

i hear some Al Ries – 22 Immutable Laws of Branding influence – yes, no?

cheers,

chris614

When Head and Shoulders was introduced, there was no “ladder” for dandruff shampoo. They created their own TOMA category and then dominated it.

You’ve done the same with “authority blogging”. Great job!

When Head and Shoulders was introduced, there was no “ladder” for dandruff shampoo. They created their own TOMA category and then dominated it.

You’ve done the same with “authority blogging”. Great job!

It was a huge experience, but it shifted everything I had read about spirituality dramatically in my experience.

Suddenly I realised it wasn’t all intellectual, and I perceived that which truly is.

Better Blog Branding has turned into such an awesome series. From my perspective, a cohesive solid brand can reflect a cohesive, solid sense of Self. We are who we are, and the brand of our blog just mirrors that.

But paradoxically, we can also shape our brand blog and in doing so focus more specific aspects of who we are…

One works from the inside out.

The other from the outside in.

Each equally valid – a dose of both often working best!

Much joy,
KL

It was a huge experience, but it shifted everything I had read about spirituality dramatically in my experience.

Suddenly I realised it wasn’t all intellectual, and I perceived that which truly is.

Better Blog Branding has turned into such an awesome series. From my perspective, a cohesive solid brand can reflect a cohesive, solid sense of Self. We are who we are, and the brand of our blog just mirrors that.

But paradoxically, we can also shape our brand blog and in doing so focus more specific aspects of who we are…

One works from the inside out.

The other from the outside in.

Each equally valid – a dose of both often working best!

Much joy,
KL

@Alexander – And it is a continual process of tweakage

@Kara-Leah – Kundalini Awakening? – cool! Must have been a huge experience but cool. I have spoken to people who have had spiritual experiences, as yet I am still struggling to get anywhere with that stuff. Baby steps I guess. Being first can be frightening, but somebody has to lead, eh?

@Alexander – And it is a continual process of tweakage

@Kara-Leah – Kundalini Awakening? – cool! Must have been a huge experience but cool. I have spoken to people who have had spiritual experiences, as yet I am still struggling to get anywhere with that stuff. Baby steps I guess. Being first can be frightening, but somebody has to lead, eh?

You help me to focus though on what my brand really is… what makes me special.

Ironically, what makes my blog unique and different, what makes ME unique and different is also what scared me for a couple of years because I was afraid people would think I was crazy…

So in embracing my unique selling point – i.e. I perceive the energetic world from an experiential basis (translation, I had a Kundalini Awakening and experienced Oneness… don’t know what that’s all about, read my blog…) – I first had to get over this fear.

You’ve also got me thinking about being ‘first’. When I started my blog, I couldn’t really find anyone else saying what I was saying and I thought that meant that maybe nobody wanted to HEAR what I had to say. (Who is this crazy woman – what does she mean food has energetic vibrations. Huh?)

Now I see, via your post, that I can turn this to my advantage and stand up proud and say this is what I see.

Even if many people don’t yet.

So thank you!
Much joy,
KL

You help me to focus though on what my brand really is… what makes me special.

Ironically, what makes my blog unique and different, what makes ME unique and different is also what scared me for a couple of years because I was afraid people would think I was crazy…

So in embracing my unique selling point – i.e. I perceive the energetic world from an experiential basis (translation, I had a Kundalini Awakening and experienced Oneness… don’t know what that’s all about, read my blog…) – I first had to get over this fear.

You’ve also got me thinking about being ‘first’. When I started my blog, I couldn’t really find anyone else saying what I was saying and I thought that meant that maybe nobody wanted to HEAR what I had to say. (Who is this crazy woman – what does she mean food has energetic vibrations. Huh?)

Now I see, via your post, that I can turn this to my advantage and stand up proud and say this is what I see.

Even if many people don’t yet.

So thank you!
Much joy,
KL

As far as competence goes, just figuring out or creating a new niche for yourself that no one else has tackled should in itself lend to your credibility, to an extent. You would obviously have to have some passion and knowledge about the subject to even get to that point. How else would you have enough insight to pull it off?

As far as competence goes, just figuring out or creating a new niche for yourself that no one else has tackled should in itself lend to your credibility, to an extent. You would obviously have to have some passion and knowledge about the subject to even get to that point. How else would you have enough insight to pull it off?

The reason I read your blog and have no problems recommending it to others and have had you guest post on Search-This is simply because your are qualified. Your advice is sound and you deliver the message in an easy to understand format. That will always bring success.

Again, being first is great, being unique is great, that gets people in the door, but after that you better have something to say…

The reason I read your blog and have no problems recommending it to others and have had you guest post on Search-This is simply because your are qualified. Your advice is sound and you deliver the message in an easy to understand format. That will always bring success.

Again, being first is great, being unique is great, that gets people in the door, but after that you better have something to say…