Comments on: Better Blog Branding: Finding Your Uniqueness http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/ Build your business by sharing what you know Wed, 08 Feb 2012 23:51:50 +0000 hourly 1 http://wordpress.org/?v= By: Chris Garrett http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3786 Chris Garrett Mon, 25 Jun 2007 18:33:41 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3786 @Freya - Yup, you know you are onto something when people are spreading your brand for you :) @Jen - Only a little bit of homework :) @Rusty - Yeah, it is branding 101, but so few people actually take the time to think about it. The good part of that is those that do have an advantage :) @Freya – Yup, you know you are onto something when people are spreading your brand for you :)

@Jen – Only a little bit of homework :)

@Rusty – Yeah, it is branding 101, but so few people actually take the time to think about it. The good part of that is those that do have an advantage :)

]]> By: Chris Garrett http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15998 Chris Garrett Mon, 25 Jun 2007 18:33:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15998 @Freya - Yup, you know you are onto something when people are spreading your brand for you :) @Jen - Only a little bit of homework :) @Rusty - Yeah, it is branding 101, but so few people actually take the time to think about it. The good part of that is those that do have an advantage :) @Freya – Yup, you know you are onto something when people are spreading your brand for you :)

@Jen – Only a little bit of homework :)

@Rusty – Yeah, it is branding 101, but so few people actually take the time to think about it. The good part of that is those that do have an advantage :)

]]> By: Rusty Cawley http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3773 Rusty Cawley Mon, 25 Jun 2007 04:42:30 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3773 What each of these folks has in common is a brand, or at the very least a USP: Madonna: The Material Girl. Gandhi: "nonviolence" Charlie Chaplin: The Little Tramp Princess Diana: The People's Princess Elvis: The King of Rock and Roll Each also conveys a specific mental image, largely contrived. (For example, note the difference in Diana's appearance before and after the Royal Wedding. When we first met her, she was a shy elementary school teacher; after marrying Charles, she became a glamour queen. It was no accident.) The point is: Each has created a brand that occupies a position in our brains. Each has staked out a piece of turf in our collective conscience. Any blogger who wants to succeed on any large scales ("Kos," for example) must find a way to do the same. This is Branding 101. What each of these folks has in common is a brand, or at the very least a USP:

Madonna: The Material Girl.
Gandhi: “nonviolence”
Charlie Chaplin: The Little Tramp
Princess Diana: The People’s Princess
Elvis: The King of Rock and Roll

Each also conveys a specific mental image, largely contrived. (For example, note the difference in Diana’s appearance before and after the Royal Wedding. When we first met her, she was a shy elementary school teacher; after marrying Charles, she became a glamour queen. It was no accident.)

The point is: Each has created a brand that occupies a position in our brains. Each has staked out a piece of turf in our collective conscience.

Any blogger who wants to succeed on any large scales (“Kos,” for example) must find a way to do the same. This is Branding 101.

]]> By: Rusty Cawley http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15997 Rusty Cawley Mon, 25 Jun 2007 04:42:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15997 What each of these folks has in common is a brand, or at the very least a USP: Madonna: The Material Girl. Gandhi: "nonviolence" Charlie Chaplin: The Little Tramp Princess Diana: The People's Princess Elvis: The King of Rock and Roll Each also conveys a specific mental image, largely contrived. (For example, note the difference in Diana's appearance before and after the Royal Wedding. When we first met her, she was a shy elementary school teacher; after marrying Charles, she became a glamour queen. It was no accident.) The point is: Each has created a brand that occupies a position in our brains. Each has staked out a piece of turf in our collective conscience. Any blogger who wants to succeed on any large scales ("Kos," for example) must find a way to do the same. This is Branding 101. What each of these folks has in common is a brand, or at the very least a USP:

Madonna: The Material Girl.
Gandhi: “nonviolence”
Charlie Chaplin: The Little Tramp
Princess Diana: The People’s Princess
Elvis: The King of Rock and Roll

Each also conveys a specific mental image, largely contrived. (For example, note the difference in Diana’s appearance before and after the Royal Wedding. When we first met her, she was a shy elementary school teacher; after marrying Charles, she became a glamour queen. It was no accident.)

The point is: Each has created a brand that occupies a position in our brains. Each has staked out a piece of turf in our collective conscience.

Any blogger who wants to succeed on any large scales (“Kos,” for example) must find a way to do the same. This is Branding 101.

]]> By: Jen / domestika http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3771 Jen / domestika Sun, 24 Jun 2007 20:32:33 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3771 Homework? You're giving us homework! {sigh} So I guess "I know it but can't put the words to it" doesn't count, right? Every time someone asks me for a succinct and catchy description of my blog to attach to a link, I'm stymied. Must save off Sean's comment to read over again, as well as this post - thought-provoking (and darned well written!), both... Homework? You’re giving us homework! {sigh} So I guess “I know it but can’t put the words to it” doesn’t count, right? Every time someone asks me for a succinct and catchy description of my blog to attach to a link, I’m stymied. Must save off Sean’s comment to read over again, as well as this post – thought-provoking (and darned well written!), both…

]]> By: Jen / domestika http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15996 Jen / domestika Sun, 24 Jun 2007 20:32:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15996 Homework? You're giving us homework! {sigh} So I guess "I know it but can't put the words to it" doesn't count, right? Every time someone asks me for a succinct and catchy description of my blog to attach to a link, I'm stymied. Must save off Sean's comment to read over again, as well as this post - thought-provoking (and darned well written!), both... Homework? You’re giving us homework! {sigh} So I guess “I know it but can’t put the words to it” doesn’t count, right? Every time someone asks me for a succinct and catchy description of my blog to attach to a link, I’m stymied. Must save off Sean’s comment to read over again, as well as this post – thought-provoking (and darned well written!), both…

]]> By: Freya Bletsoe http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3769 Freya Bletsoe Sun, 24 Jun 2007 17:01:18 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3769 Sean - good piece abut uniqueness in business and spot on, if you're not unique make it up and OWN it. We did with our company. Other's were doing what we were doing -propety finding - but we switched it and made it unique. Eh? what am I on about? Well we find homes and land for folk, fine and dandy, but when people started to hear what we did we kept getting them coming to us saying I'm thinking of selling my house would one of your clients be interested? So we started to offer a "sell your house for free" service which was totally unique in our sector. It steps firmly on the toes of Estate Agents - but the more they grumbled about it, the more PR it gives us and the further it spreads our company name ("that bloomin' Homefinder UK are taking all my clients and I can't compete with selling for free and what's worse they're not even an Estate Agent!" - true comment over heard by a staff member when she was mystery shopping a local Estate Agent!!)So our uniqueness was to do something that no local agents could possible compete with and become known as the brand leader for it! That's what we are doing and we're getting more and more known for it. On a personal note - I have quite a unique name, which stands out - Freya...there's not many of us around...so when I go a networking event or introduce myself I'm usually "known" or heard of, before someone meets me - and thanks Goodness it's for the right reasons! :-) But that frankly was more down to luck as I had no say in the choice of my name and had I been a boy I'd have been called Jeffrey (which my kid brother got called - ha ha -short straw there eh?!!) In short "finding" uniqueness can be done and when you do my advice is spin it like heck! Make the most out of it and cement yourself into people's minds! Freya (leading UK female entreprenuer...ok it's four words but that's my "unique" factor - taking the rules and stretching them a bit!!!) :-) Sean – good piece abut uniqueness in business and spot on, if you’re not unique make it up and OWN it. We did with our company. Other’s were doing what we were doing -propety finding – but we switched it and made it unique. Eh? what am I on about? Well we find homes and land for folk, fine and dandy, but when people started to hear what we did we kept getting them coming to us saying I’m thinking of selling my house would one of your clients be interested? So we started to offer a “sell your house for free” service which was totally unique in our sector. It steps firmly on the toes of Estate Agents – but the more they grumbled about it, the more PR it gives us and the further it spreads our company name (“that bloomin’ Homefinder UK are taking all my clients and I can’t compete with selling for free and what’s worse they’re not even an Estate Agent!” – true comment over heard by a staff member when she was mystery shopping a local Estate Agent!!)So our uniqueness was to do something that no local agents could possible compete with and become known as the brand leader for it! That’s what we are doing and we’re getting more and more known for it.
On a personal note – I have quite a unique name, which stands out – Freya…there’s not many of us around…so when I go a networking event or introduce myself I’m usually “known” or heard of, before someone meets me – and thanks Goodness it’s for the right reasons! :-) But that frankly was more down to luck as I had no say in the choice of my name and had I been a boy I’d have been called Jeffrey (which my kid brother got called – ha ha -short straw there eh?!!)
In short “finding” uniqueness can be done and when you do my advice is spin it like heck! Make the most out of it and cement yourself into people’s minds!

Freya (leading UK female entreprenuer…ok it’s four words but that’s my “unique” factor – taking the rules and stretching them a bit!!!) :-)

]]> By: Freya Bletsoe http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15995 Freya Bletsoe Sun, 24 Jun 2007 17:01:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15995 Sean - good piece abut uniqueness in business and spot on, if you're not unique make it up and OWN it. We did with our company. Other's were doing what we were doing -propety finding - but we switched it and made it unique. Eh? what am I on about? Well we find homes and land for folk, fine and dandy, but when people started to hear what we did we kept getting them coming to us saying I'm thinking of selling my house would one of your clients be interested? So we started to offer a "sell your house for free" service which was totally unique in our sector. It steps firmly on the toes of Estate Agents - but the more they grumbled about it, the more PR it gives us and the further it spreads our company name ("that bloomin' Homefinder UK are taking all my clients and I can't compete with selling for free and what's worse they're not even an Estate Agent!" - true comment over heard by a staff member when she was mystery shopping a local Estate Agent!!)So our uniqueness was to do something that no local agents could possible compete with and become known as the brand leader for it! That's what we are doing and we're getting more and more known for it. On a personal note - I have quite a unique name, which stands out - Freya...there's not many of us around...so when I go a networking event or introduce myself I'm usually "known" or heard of, before someone meets me - and thanks Goodness it's for the right reasons! :-) But that frankly was more down to luck as I had no say in the choice of my name and had I been a boy I'd have been called Jeffrey (which my kid brother got called - ha ha -short straw there eh?!!) In short "finding" uniqueness can be done and when you do my advice is spin it like heck! Make the most out of it and cement yourself into people's minds! Freya (leading UK female entreprenuer...ok it's four words but that's my "unique" factor - taking the rules and stretching them a bit!!!) :-) Sean – good piece abut uniqueness in business and spot on, if you’re not unique make it up and OWN it. We did with our company. Other’s were doing what we were doing -propety finding – but we switched it and made it unique. Eh? what am I on about? Well we find homes and land for folk, fine and dandy, but when people started to hear what we did we kept getting them coming to us saying I’m thinking of selling my house would one of your clients be interested? So we started to offer a “sell your house for free” service which was totally unique in our sector. It steps firmly on the toes of Estate Agents – but the more they grumbled about it, the more PR it gives us and the further it spreads our company name (“that bloomin’ Homefinder UK are taking all my clients and I can’t compete with selling for free and what’s worse they’re not even an Estate Agent!” – true comment over heard by a staff member when she was mystery shopping a local Estate Agent!!)So our uniqueness was to do something that no local agents could possible compete with and become known as the brand leader for it! That’s what we are doing and we’re getting more and more known for it.
On a personal note – I have quite a unique name, which stands out – Freya…there’s not many of us around…so when I go a networking event or introduce myself I’m usually “known” or heard of, before someone meets me – and thanks Goodness it’s for the right reasons! :-) But that frankly was more down to luck as I had no say in the choice of my name and had I been a boy I’d have been called Jeffrey (which my kid brother got called – ha ha -short straw there eh?!!)
In short “finding” uniqueness can be done and when you do my advice is spin it like heck! Make the most out of it and cement yourself into people’s minds!

Freya (leading UK female entreprenuer…ok it’s four words but that’s my “unique” factor – taking the rules and stretching them a bit!!!) :-)

]]> By: Ramnath http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3766 Ramnath Sat, 23 Jun 2007 18:21:27 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3766 [quote]I only chose the most unique people I could think of.[/quote] No issues. Keep sharing your expertise and observations. [quote]I only chose the most unique people I could think of.[/quote]

No issues. Keep sharing your expertise and observations.

]]> By: Ramnath http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15994 Ramnath Sat, 23 Jun 2007 18:21:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15994 [quote]I only chose the most unique people I could think of.[/quote] No issues. Keep sharing your expertise and observations. [quote]I only chose the most unique people I could think of.[/quote]

No issues. Keep sharing your expertise and observations.

]]> By: Chris Garrett http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3762 Chris Garrett Sat, 23 Jun 2007 17:20:48 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3762 <p>@Alexander - Yes observing, really observing, can provide some of the best insights in business</p> <p>@Ramnath:<br /> <blockquote>I don't agree with including the name of Mahatma Gandhi</p></blockquote> <p>I only chose the most unique people I could think of. The only thing they have in common is that they are people who would be instantly recognised, I don't mean any disrespect by who I have listed (or not listed). </p> @Alexander – Yes observing, really observing, can provide some of the best insights in business

@Ramnath:

I don’t agree with including the name of Mahatma Gandhi

I only chose the most unique people I could think of. The only thing they have in common is that they are people who would be instantly recognised, I don’t mean any disrespect by who I have listed (or not listed).

]]> By: Chris Garrett http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15993 Chris Garrett Sat, 23 Jun 2007 17:20:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15993 @Alexander - Yes observing, really observing, can provide some of the best insights in business @Ramnath: <blockquote>I don't agree with including the name of Mahatma Gandhi</blockquote> I only chose the most unique people I could think of. The only thing they have in common is that they are people who would be instantly recognised, I don't mean any disrespect by who I have listed (or not listed). @Alexander – Yes observing, really observing, can provide some of the best insights in business
@Ramnath:

I don’t agree with including the name of Mahatma Gandhi

I only chose the most unique people I could think of. The only thing they have in common is that they are people who would be instantly recognised, I don’t mean any disrespect by who I have listed (or not listed).

]]> By: Ramnath http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3761 Ramnath Sat, 23 Jun 2007 15:01:45 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3761 Yup it is but I don't agree with including the name of Mahatma Gandhi, one of the world's greatest freedom fighter in the list. Total mismatch. Yup it is but I don’t agree with including the name of Mahatma Gandhi, one of the world’s greatest freedom fighter in the list. Total mismatch.

]]> By: Ramnath http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15992 Ramnath Sat, 23 Jun 2007 15:01:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15992 Yup it is but I don't agree with including the name of Mahatma Gandhi, one of the world's greatest freedom fighter in the list. Total mismatch. Yup it is but I don’t agree with including the name of Mahatma Gandhi, one of the world’s greatest freedom fighter in the list. Total mismatch.

]]> By: Alexander Becker http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3759 Alexander Becker Sat, 23 Jun 2007 08:32:15 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3759 Absolutely. The advice I usually give is to watch carefully what you do best and almost effortlessly. The things you do not even consider work or worth being paid for, these are the foundations of your uniqueness. Incidentally, those same chores are the ones that others just hate doing. Absolutely. The advice I usually give is to watch carefully what you do best and almost effortlessly. The things you do not even consider work or worth being paid for, these are the foundations of your uniqueness. Incidentally, those same chores are the ones that others just hate doing.

]]> By: Alexander Becker http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15991 Alexander Becker Sat, 23 Jun 2007 08:32:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15991 Absolutely. The advice I usually give is to watch carefully what you do best and almost effortlessly. The things you do not even consider work or worth being paid for, these are the foundations of your uniqueness. Incidentally, those same chores are the ones that others just hate doing. Absolutely. The advice I usually give is to watch carefully what you do best and almost effortlessly. The things you do not even consider work or worth being paid for, these are the foundations of your uniqueness. Incidentally, those same chores are the ones that others just hate doing.

]]> By: Chris Garrett http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3757 Chris Garrett Fri, 22 Jun 2007 20:31:02 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3757 @Arjun - <blockquote>shouldn't if have substance first?</blockquote>You can decide ahead of time some guiding principals, and your blog will grow out of your own values and philosophy. It's never too soon or too late to think about this stuff :) @Roger - Nice :) @Ramnath - Oops, is it spelled correctly now? @Sean - Great article :) @Arjun –
shouldn’t if have substance first?

You can decide ahead of time some guiding principals, and your blog will grow out of your own values and philosophy. It’s never too soon or too late to think about this stuff :)

@Roger – Nice :)

@Ramnath – Oops, is it spelled correctly now?

@Sean – Great article :)

]]> By: Chris Garrett http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15990 Chris Garrett Fri, 22 Jun 2007 20:31:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15990 @Arjun - <blockquote>shouldn't if have substance first?</blockquote>You can decide ahead of time some guiding principals, and your blog will grow out of your own values and philosophy. It's never too soon or too late to think about this stuff :) @Roger - Nice :) @Ramnath - Oops, is it spelled correctly now? @Sean - Great article :) @Arjun –
shouldn’t if have substance first?

You can decide ahead of time some guiding principals, and your blog will grow out of your own values and philosophy. It’s never too soon or too late to think about this stuff :)

@Roger – Nice :)

@Ramnath – Oops, is it spelled correctly now?

@Sean – Great article :)

]]> By: Sean D'Souza http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3755 Sean D'Souza Fri, 22 Jun 2007 17:53:40 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-3755 Of course the above post was more about uniqueness about your company, than your uniqueness as a blogger. But similar concepts apply :) Of course the above post was more about uniqueness about your company, than your uniqueness as a blogger. But similar concepts apply :)

]]> By: Sean D'Souza http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15989 Sean D'Souza Fri, 22 Jun 2007 17:53:00 +0000 http://www.chrisg.com/better-blog-branding-finding-your-uniqueness/#comment-15989 Of course the above post was more about uniqueness about your company, than your uniqueness as a blogger. But similar concepts apply :) Of course the above post was more about uniqueness about your company, than your uniqueness as a blogger. But similar concepts apply :)

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