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Why prospects believe you are expensive and what to do about it

When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do?

Authority Websites: Show AND Tell

It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you need to communicate your authority with your website You need to communicate your authority through your design, your layout and your content.

Getting Started Vlogging Using Your Smartphone

Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look!

10 things I have learned about business and start-ups over the last 10 years

It’s 10 years since the end of Performancing, and I just had a work anniversary at Copyblogger/Rainmaker Digital, so what have I learned in the last 10 years?

Productise for Business, Profit and Productivity

Consulting and coaching businesses are great because you get a deep connection with your customers, their problems and goals, plus you can start quickly (and start making money faster) than many other business models. There are some downsides though. That deep connection means there are always lots of “exceptions to rules”, people flake on paying, […]

10 Months to 10,000 Page Views Per Month

How long does it take a new site, in a new niche to get to 10,000 monthly page views? Turns out it can take 10 months, without taking much of your time. Let me tell you how I did it, and how Rafal and I are planning to do it again, with another new site, […]

The Key to Attention and Engagement

What is the secret of getting a person’s attention? Why do some people seem to be able to get anyone to take their call, while other people seem cursed with obscurity? I have been asked this question twice, recently. I’m always uncomfortable when I have multiple answers, none of them satisfactory. So I mulled over […]

How to get more people to sign up, and keep them subscribed to your list long term

Do you want more email subscribers and readers? What is stopping your list from growing? How do you keep people from leaving? I will tell you there is always something you can improve when it comes to growing your subscriber base, and the answers are not always difficult or complex … once you see what […]

It’s not what you say that matters

How many times have you seen a misunderstanding caused by a message being delivered lazily over text? How many people have you seen get into an argument because of what they perceived to be an insult, that was not intended that way. It’s happened to most of us at one point or another, particularly during […]

3 Essential (But Often Missed) Elements to Growing Your List

Why do some people with so-so content seem to easily grow their community, while other much better writers seem to struggle to get a few opt-ins? I believe there are three factors that set a growing list apart from a struggling one, and many people either overlook the necessity or are unaware of it. When […]