I love this one. In my opinion, that is the step a lot of people skip. For example, Chris mentioned that he provides these solutions to his clients as “Authority Blogging”. These clients are happy to pay him for this information. However, he also doesn’t mind sharing a version of this idea with his readers at no cost to them. This in my mind helps to create the trust so necessary for online readers.

A lot of people (perhaps because of an earlier experience) approach online transactions with trepidation. Whether or not it’s fair they sometimes assume that they are going to get scammed. This is an opinion that anyone hoping to make money online has to overcome. Thanks Chris for giving us all a way to do that.

I love this one. In my opinion, that is the step a lot of people skip. For example, Chris mentioned that he provides these solutions to his clients as “Authority Blogging”. These clients are happy to pay him for this information. However, he also doesn’t mind sharing a version of this idea with his readers at no cost to them. This in my mind helps to create the trust so necessary for online readers.

A lot of people (perhaps because of an earlier experience) approach online transactions with trepidation. Whether or not it’s fair they sometimes assume that they are going to get scammed. This is an opinion that anyone hoping to make money online has to overcome. Thanks Chris for giving us all a way to do that.

@Mother Earth – Indeed, I think too often we try to put people right where they should be all at once rather than meet them where they are and show them the way gently

@Mother Earth – Indeed, I think too often we try to put people right where they should be all at once rather than meet them where they are and show them the way gently

Thanks a lot. You have helped me immensely and would definitely keep you posted!

Thanks a lot. You have helped me immensely and would definitely keep you posted!

@Darlene – Coaching is ideal for this approach, particularly if your clients would allow you to talk about them

@Michael – Thanks for the link, great stuff. We often seem to be in tune, we should work together at some point

@Steve – I can see this kind of approach working very well with real estate as there is both the expertise and the personal interaction elements that are vital to reassure home buyers

@Chuck – 50 years! I bet you have loads to teach the rest of us

@Loraleigh – People worry that it is too soft an approach but you can always ramp up a little, I think that is far better than being in your face as a starting point isn’t it?

@Lyndon – Nice, can always count on you for a thought-provoking brain nugget

@Darlene – Coaching is ideal for this approach, particularly if your clients would allow you to talk about them

@Michael – Thanks for the link, great stuff. We often seem to be in tune, we should work together at some point

@Steve – I can see this kind of approach working very well with real estate as there is both the expertise and the personal interaction elements that are vital to reassure home buyers

@Chuck – 50 years! I bet you have loads to teach the rest of us

@Loraleigh – People worry that it is too soft an approach but you can always ramp up a little, I think that is far better than being in your face as a starting point isn’t it?

@Lyndon – Nice, can always count on you for a thought-provoking brain nugget

Thank you

Thank you

You are describing the “soft sell” technique used in sales. You sell by getting yourself know in your market and building your business through word of mouth or referrals. Referrals coming from people that you have helped or know of your services. This is totally opposite of the rest of my comment below.

I get flooded with email from IM gurus selling their next 5K dollar bootcamp or their monthly subscription for 297.00 a month or whatever they can sell. I will assume they provide that much value.
But I generally don’t buy something from a 6 page sales letter I prefer to know the person first.

But I have always wondered….if the knowledge they are selling is so valuable….why don’t they keep it to themselves and be the only ones making the money?…thats another subject or article.

My wife has built her real estate business through the exact methods you described. By first building trust, credibility, experience and having a approachable personality.

I prefer the soft sell, and the information you provided in your article is a great example of how to sell yourself without selling. By providing something of value first.

You are describing the “soft sell” technique used in sales. You sell by getting yourself know in your market and building your business through word of mouth or referrals. Referrals coming from people that you have helped or know of your services. This is totally opposite of the rest of my comment below.

I get flooded with email from IM gurus selling their next 5K dollar bootcamp or their monthly subscription for 297.00 a month or whatever they can sell. I will assume they provide that much value.
But I generally don’t buy something from a 6 page sales letter I prefer to know the person first.

But I have always wondered….if the knowledge they are selling is so valuable….why don’t they keep it to themselves and be the only ones making the money?…thats another subject or article.

My wife has built her real estate business through the exact methods you described. By first building trust, credibility, experience and having a approachable personality.

I prefer the soft sell, and the information you provided in your article is a great example of how to sell yourself without selling. By providing something of value first.