Attention Age Doctrine Free Report Download
Attention Age Doctrine is a free report from Rich Schefren. I am sure I won’t be the only person you hear about this from. In fact I heard about it myself from Yaro. So why am I telling you about it?
- It’s free - Even though you can be sure Rich isn’t giving it away out of the goodness of his heart, the report itself is free
- Actionable, useful info - This guy knows his stuff and has obviously put a lot of work into putting together a good overview of the state of social media attention and promotion
- About Authority Blogging - Building authority through blogs and online communities are the core of his message. A lot of connection with stuff I write about here.
What I don’t like about it
- You have to read past the first load of marketing and “who am I” to get to the meat - skim to the useful ideas despite the rest and you will find it useful.
- He is a bit heavy handed with the marketese, though can be forgiven I guess because of course he is using this to promote his follow-on.
- Had to install Adobe Reader on my Mac (which is a first for any ebook in my experience), otherwise it came out blank.
Go ahead and click here to download it now
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Posted on November 29th, 2007 by Chris Garrett in Marketing
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I can also recommend the report.
It is very interesting and I hadn’t focused on just how many changes were happening with the Web 2.0.
There is more about Rich on The Business Coaching Blog
I liked his analysis of attention.
I also his way of presenting the fact that the best way to market these days is by being an authority in a niche and adding value.
Mark
Thanks guys. After reading through again I think there are some good thoughts in there, just a shame all the marketese gets in the way somewhat