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Attention Age Doctrine Free Report Download

The Attention Age DoctrineAttention Age Doctrine is a free report from Rich Schefren. I am sure I won’t be the only person you hear about this from. In fact I heard about it myself from Yaro. So why am I telling you about it?

  1. It’s free – Even though you can be sure Rich isn’t giving it away out of the goodness of his heart, the report itself is free
  2. Actionable, useful info – This guy knows his stuff and has obviously put a lot of work into putting together a good overview of the state of social media attention and promotion
  3. About Authority Blogging – Building authority through blogs and online communities are the core of his message. A lot of connection with stuff I write about here.

What I don’t like about it

  • You have to read past the first load of marketing and “who am I” to get to the meat – skim to the useful ideas despite the rest and you will find it useful.
  • He is a bit heavy handed with the marketese, though can be forgiven I guess because of course he is using this to promote his follow-on.
  • Had to install Adobe Reader on my Mac (which is a first for any ebook in my experience), otherwise it came out blank.

Go ahead and click here to download it now

Posted in Marketing
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Comments

  1. Paul says:
    November 29, 2007 at 3:07 pm

    I can also recommend the report.

    It is very interesting and I hadn’t focused on just how many changes were happening with the Web 2.0.

    There is more about Rich on The Business Coaching Blog

  2. Paul says:
    November 29, 2007 at 3:07 pm

    I can also recommend the report.

    It is very interesting and I hadn’t focused on just how many changes were happening with the Web 2.0.

    There is more about Rich on The Business Coaching Blog

  3. Mark McCullagh says:
    November 30, 2007 at 1:55 am

    I liked his analysis of attention.

    I also his way of presenting the fact that the best way to market these days is by being an authority in a niche and adding value.

    Mark

  4. Mark McCullagh says:
    November 30, 2007 at 1:55 am

    I liked his analysis of attention.

    I also his way of presenting the fact that the best way to market these days is by being an authority in a niche and adding value.

    Mark

  5. Chris Garrett says:
    December 3, 2007 at 11:46 am

    Thanks guys. After reading through again I think there are some good thoughts in there, just a shame all the marketese gets in the way somewhat

  6. Chris Garrett says:
    December 3, 2007 at 11:46 am

    Thanks guys. After reading through again I think there are some good thoughts in there, just a shame all the marketese gets in the way somewhat