@Roger

More customers for your music or more music for your customers

– great way of putting it

@George – “cater to a very specific group” – yes and absolutely love them to bits

@Mark – great article, nice one

@J.D – Yup it is worth sacrificing some readers if it strengthens your relationship with the core

@George – I agree, it isn’t worth the risk unless you can come through with your promises, provide value and stay authentic

@Steve –

“To the world, you may be just one person; but to one person, you may be the world”

– Excellent

@Marc – h

@Julie – Thanks Make sure you subscribe!

@Kara-Leah – Exactly

@Rajesh – Yes, choose an audience you can completely own and focus focus focus

@Roger

More customers for your music or more music for your customers

– great way of putting it

@George – “cater to a very specific group” – yes and absolutely love them to bits

@Mark – great article, nice one

@J.D – Yup it is worth sacrificing some readers if it strengthens your relationship with the core

@George – I agree, it isn’t worth the risk unless you can come through with your promises, provide value and stay authentic

@Steve –

“To the world, you may be just one person; but to one person, you may be the world”

– Excellent

@Marc – h

@Julie – Thanks Make sure you subscribe!

@Kara-Leah – Exactly

@Rajesh – Yes, choose an audience you can completely own and focus focus focus

Always interesting to read your posts.

Rajesh Shakya

Always interesting to read your posts.

Rajesh Shakya

Because after all – why do we do whatever it is that we do?

To make ourselves feel great because we’re fantastic?

Or to look after our customers/readers/listeners/watchers and make THEM feel fantastic?

My most popular posts are the ones which focus on what I can offer my readers…

Cheers!
KL

Because after all – why do we do whatever it is that we do?

To make ourselves feel great because we’re fantastic?

Or to look after our customers/readers/listeners/watchers and make THEM feel fantastic?

My most popular posts are the ones which focus on what I can offer my readers…

Cheers!
KL

Chris

Although this doesn’t directly apply to blogs it can in that your voice will resonate with a certain group of people. And that group should stay with you longer because your voice is not diluted trying to cover all bases and make everyone happy. I know I’m trying to do that now with my writing.

Of course I am a total newby at this so it is just my humble opinion….

Chris

Although this doesn’t directly apply to blogs it can in that your voice will resonate with a certain group of people. And that group should stay with you longer because your voice is not diluted trying to cover all bases and make everyone happy. I know I’m trying to do that now with my writing.

Of course I am a total newby at this so it is just my humble opinion….

Preselling can be good, but it can also be dangerous. I bought a book once before it was supposed to be released. It wound up releasing almost a year later than expected. I never bought another book from them, even though it was a pretty good book.

Preselling can be good, but it can also be dangerous. I bought a book once before it was supposed to be released. It wound up releasing almost a year later than expected. I never bought another book from them, even though it was a pretty good book.

Eventually it occurs to me that I’ve been a dope, and I make a shift to return to my natural voice. This alienates some readers, but I think it makes strengthens the bonds with those who read me regularly.

Great post.

Eventually it occurs to me that I’ve been a dope, and I make a shift to return to my natural voice. This alienates some readers, but I think it makes strengthens the bonds with those who read me regularly.

Great post.

Plus, of course, the pre-selling idea is a genius one. I think there are lots of reasons for it, but not the least of which is when you pre-sell something, you establish a relationship with the people who have bought it.

I think that keeps our hearts and minds focused on the people who are going to use it/listen to it- and we’re more likely to be loyal to that relationship, and create something that they love and we love. Otherwise, it’s too easy to float off into one’s own dreamworld and try and ‘create something’ that people will hopefully like- but the creation process is disconnected.

I had written this article:
Why you should sell something before it exists
http://heartofbusiness.com/articles/2006/May17.htm

Which I had originally learned from Sean D’Souza at psychotactics.com. It’s made a world of difference in my cash flow, and in the quality of what I’ve produced, and in the ongoing connection to my clients and customers.

Another good’un.

Plus, of course, the pre-selling idea is a genius one. I think there are lots of reasons for it, but not the least of which is when you pre-sell something, you establish a relationship with the people who have bought it.

I think that keeps our hearts and minds focused on the people who are going to use it/listen to it- and we’re more likely to be loyal to that relationship, and create something that they love and we love. Otherwise, it’s too easy to float off into one’s own dreamworld and try and ‘create something’ that people will hopefully like- but the creation process is disconnected.

I had written this article:
Why you should sell something before it exists
http://heartofbusiness.com/articles/2006/May17.htm

Which I had originally learned from Sean D’Souza at psychotactics.com. It’s made a world of difference in my cash flow, and in the quality of what I’ve produced, and in the ongoing connection to my clients and customers.

Another good’un.

Fortunately, the two projects I just started working on both cater to a very specific group of people. I might have finally learned this lesson. Time will tell…

Great advice as always.

Fortunately, the two projects I just started working on both cater to a very specific group of people. I might have finally learned this lesson. Time will tell…

Great advice as always.