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There are two challenges that 90% of my consulting clients face and I am going to give you the answer to both in this article. After you read this you will be able take a look at your blog or your business and know what you need to do in order to make your 2010 more successful than your 2009.

A big claim? Maybe, but I see it work over and over when I coach my clients so I am confident if you implement what I am about to tell you.

I have been there.

  • First in the programming niche.
  • Then in the SEO and affiliate niche.
  • For a time in the photography niche.
  • And of course I am now in social media.

The system I used to enter and ultimately get established in each of these niches is the system I call Authority Blogging, but it is not just about Authority, and we are not just thinking of blogging here either …

Starting Over

When I was a programmer hoping to get noticed I didn’t have a system and I wasn’t doing what you would strictly call blogging either. But I found my profile was growing to the point where people wanted to pay me a lot of money to teach them, help them out of sticky situations, coach them to do what I was doing, and to buy products from me. I was invited to talk at seminars and events, and was offered magazine and book writing opportunities.

After I decided I didn’t want to be a programmer any longer I had to figure out what I had done to get this great reputation and revenue so quickly and effortlessly.

Family and friends thought I was crazy. I was going places in the coder nerd world, I was making decent money from my day job and my sideline businesses. What was I thinking giving all that up? Especially as I was making little progress moving to gaining full acceptance in the marketing world. At the time I was seen as a programmer with marketing skills, but I wanted to be known as a marketer with a technical background!

Why was breaking into this new niche so hard when somehow I had found it so easy in the programming world? I had passion, I had expertise, and I was putting in the effort. Something was missing.

The solution turned out to be a combination of three fundemental things.

Authority we have already touched upon, and I have talked about it a fair amount on this blog, it is after all the name of my course where I teach all this stuff in step-by-step detail.

I found the biggest missing ingredient, and the real nuts and bolts of my system is the ARC process that I am going to talk about now.

With only one of the vital ingredients this stuff does not work half as well. I guarantee also that someone will read this and think it is common sense, but when I click through to their website I will see while they think it is common sense they are not actually implementing it.

So it should go without saying, but the third ingredient is actually putting these factors to work.

To summarize so far:

  1. Authority
  2. ARC System
  3. Action

Before we get into this, what were the two big challenges my clients ask for my help with?

Growing an audience and making more money. The solution is right here, so read on …!

What is the ARC system?

It is the three major processes of any business but especially online. Over the time my course has been running I have started to actually teach a further two factors, making it PARCA, but these three are the core and the main lesson you need to integrate into your own approach.

The three factors are:

  1. Attraction
  2. Retention
  3. Conversion

Many people think they know this, but when you analyze their approach you will see either a chunk is missing, or too much emphasis is put into one area at the expense of others. Each factor needs to be in balance and be implemented in a cohesive way.

Get any of these wrong and you actually work against yourself.

That was the big ah-ha moment I had that allowed me to go from struggling to break into a new niche to establishing myself and making progress enough to both leave my cushy job to go into business and give myself a pay rise.

#1 Attraction

Attraction is where you increase your visibility.

Website owners can often get obsessed with generating traffic. I see it in bloggers, business owners, and affiliates.

Traffic is not the panacea that people think it is, but it is of course a vital ingredient.

The secret is to get targeted and engaged traffic. Get this wrong and you just waste your effort, make little progress, and potentially lose a lot of money.

#2 Retention

What good is generating all that attention if you do not get to keep any of it?

Instead of trying to get a constant stream of new people to pay you attention, keep your audience and compound your attention. A loyal, interested, and trusting audience is much more valuable.

The techniques are many, and I share a ton with my course members, but come down to one golden rule, one that you know well. Treat your audience as you would like to be treated!

How this translates into tactics depends on the approach you are taking, but just consider how you feel when you are reading content, visiting a site, or interacting in a community.

I shudder to think of how much time and money people are wasting trying so hard to get a first visit, when their existing visitors would love to keep returning day after day and bring friends, if you only encouraged them in the right way. Treat your audience right and they will reward you over and over.

#3 Conversion

Why can I make a healthy living doing what I do? Because my community does not just read my stuff, you buy from me!

Now I know that there are people who think it is distasteful to earn an income from blogging but as Chris Brogan says, “Baby has got to eat”. My lovely audience has a deal with me where I provide lots and lots of value in the form of information, consulting, coaching, my course and other services, and in return they pay me for a portion of it so that I can afford to pay my mortgage, feed my family and take nice vacations.

Seems fair?

You can do this too. If you have a product or a service inside you begging to get out then what are you waiting for? It is not as hard as it might appear to create your own product, and I am sure you have a service that you could start offering today with a tiny bit of brainstorming and planning.

The secret is that you need to create your product, a product that your audience really wants to buy. Then you need to explain it to your readers so they can decide if it is right for them.

It is not about hard selling. You just present the offer in a way that highlights that they are getting far more value than the investment, then you let your reader know how to take the next step when ready.

While I have a system for this too, from product creation through to getting people to buy, again it comes down to treating your audience right and trusting to take action when you have given them the information they need to know it is right for them.

You will know that I do not make a big hoopla out of my products, but still my stuff sells well. Authority Blogger sold out after only four emails last time I opened the course up and most of you will be unaware that I even sent them. In fact, I didn’t even need to open it up to affiliates, I just had to let the people most interested know that they could register again.

I have a list of points that you must hit in any sales page, but the most important is to answer WIIFM – “What’s In It For Me” (my course members will laugh when they read this as I must say it at least once a week in the members area!). Tell your reader why and how they will benefit in a way that resonates with them.

The lesson is that if you build an audience that knows, likes and trusts you, then you just need to present a good offer in the right way.

Want to grow an audience that knows, likes and trusts you? Want to create and sell products and services? I have an offer for you!

After saying that I offer my course that teaches all this stuff you knew I was going to make a killer offer, right? πŸ™‚

Authority Blogger registration is open again.

  • What would it mean to you to have a large, engaged audience of people who wanted to hear from you and who trust your advice?
  • How would you like to be able to make a good and growing income from your own products and services that your audience loves to buy?

In the course I am going to show you all of that, and more, in an easy to follow step by step system, and you get my care and attention all the way.

Click here to get the full details

Thanks for reading and look forward to working together!

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Comments

  1. Great info Chris! Very practical and simple but, your right, if implemented correctly and balanced, a lot of bloggers could improve their preeminence and revenue.

    It’s hard not to over complicate internet marketing and blogging for money as many people experience information overload. But as your a pro coder Chris I’m sure you truly understand “less is best”

    My best advice to anyone that is over complicating the whole process or spinning their wheels or even just getting started and wants to avoid the frustrations is to find someone who is authentic and has already been successful doing it, like Chris, and follow step by step. Invest your money into that one person and avoid skipping around too much. This is when you get info overload. Don’t reinvent the wheel just style it and put your twist on it. πŸ˜‰

    Thanks Chris

    • Thanks Todd, very kind πŸ™‚ One of the things I try to help people with is not just learning but doing. A vital but much overlooked ingredient πŸ™‚

    • Thanks Todd, very kind πŸ™‚ One of the things I try to help people with is not just learning but doing. A vital but much overlooked ingredient πŸ™‚

  2. Great info Chris! Very practical and simple but, your right, if implemented correctly and balanced, a lot of bloggers could improve their preeminence and revenue.

    It’s hard not to over complicate internet marketing and blogging for money as many people experience information overload. But as your a pro coder Chris I’m sure you truly understand “less is best”

    My best advice to anyone that is over complicating the whole process or spinning their wheels or even just getting started and wants to avoid the frustrations is to find someone who is authentic and has already been successful doing it, like Chris, and follow step by step. Invest your money into that one person and avoid skipping around too much. This is when you get info overload. Don’t reinvent the wheel just style it and put your twist on it. πŸ˜‰

    Thanks Chris

    • Thanks Todd, very kind πŸ™‚ One of the things I try to help people with is not just learning but doing. A vital but much overlooked ingredient πŸ™‚

  3. As always, thanks for the generous info Chris. You walk your talk, and set a refreshing example.

    #1 resonates because I had an aha about this just last night. Traffic = people, not faceless masses. Invite those people to a share of the goodies, and you’ve got a growing community.

    Lovely! I’ve got WIIFM on a sticky note right here…

  4. As always, thanks for the generous info Chris. You walk your talk, and set a refreshing example.

    #1 resonates because I had an aha about this just last night. Traffic = people, not faceless masses. Invite those people to a share of the goodies, and you’ve got a growing community.

    Lovely! I’ve got WIIFM on a sticky note right here…

  5. Debbie Ferm says:

    You are speaking to me, Chris. I am practically a professional wheel spinner at this moment…or a deer in the headlights. My biggest problem is that I read, read, and learn but have a hard time doing!! I think I need help. You’ll probably be hearing from me soon:)

    Thanks,

    Debbie Ferm

  6. Debbie Ferm says:

    You are speaking to me, Chris. I am practically a professional wheel spinner at this moment…or a deer in the headlights. My biggest problem is that I read, read, and learn but have a hard time doing!! I think I need help. You’ll probably be hearing from me soon:)

    Thanks,

    Debbie Ferm

  7. Hey Chris,

    You continue to provide useful and engaging content to your audience. Keep up the good work. You’re a veteran Blogger.

    Keep teaching, we’re learning.

    Peter

  8. Hey Chris,

    You continue to provide useful and engaging content to your audience. Keep up the good work. You’re a veteran Blogger.

    Keep teaching, we’re learning.

    Peter

  9. Chris, this ROCKS. I love the simplicity yet power of the ARC Method. And I’m thrilled to see you teach other bloggers how to unlock their inner blogging genius!! You go guy!

  10. Chris, this ROCKS. I love the simplicity yet power of the ARC Method. And I’m thrilled to see you teach other bloggers how to unlock their inner blogging genius!! You go guy!

  11. @Debbie – I know the feeling but the good news is with a little help we can all get unstuck πŸ™‚

    @Peter – Thanks, there is nothing better than passing on what you have learned to others πŸ™‚

    @Mari – You are too kind Mari! πŸ™‚

  12. @Debbie – I know the feeling but the good news is with a little help we can all get unstuck πŸ™‚

    @Peter – Thanks, there is nothing better than passing on what you have learned to others πŸ™‚

    @Mari – You are too kind Mari! πŸ™‚

  13. Chis,

    Great stuff! I like the explanation of your process into finding the missing link. Back to the fundamentals. Congrats on leaving your cushy job and the pay raise. Thanks for the tips. Keep up the good work.

    Scott

    Hey, cool I don’t need to subscribe, as I comment, it’s done for me. I think I’ll put you on my “cool guys” list on twitter. Tks again.

  14. Scott Carson says:

    Chis,

    Great stuff! I like the explanation of your process into finding the missing link. Back to the fundamentals. Congrats on leaving your cushy job and the pay raise. Thanks for the tips. Keep up the good work.

    Scott

    Hey, cool I don’t need to subscribe, as I comment, it’s done for me. I think I’ll put you on my “cool guys” list on twitter. Tks again.

  15. Thanks for the lesson. Everything about you looks perfect. I will try to follow up your teachings. I have a blog on wordpress but I am finding it very difficult to make it look like yours. On what platform is this blog,which theme are you using and how can you help me?
    Thanks for your prompt response.

  16. Thanks for the lesson. Everything about you looks perfect. I will try to follow up your teachings. I have a blog on wordpress but I am finding it very difficult to make it look like yours. On what platform is this blog,which theme are you using and how can you help me?
    Thanks for your prompt response.

  17. Thanks for this great post, it help me a lot πŸ™‚

  18. Thanks for this great post, it help me a lot πŸ™‚

  19. Brilliant, as usual, and I love the Authority Blogger course. I have been MIA for a month (been real sick) but I will be back in the saddle shortly, looking to really ramp things up for 2010.

    Thanks for all of your inspiration.

  20. Brilliant, as usual, and I love the Authority Blogger course. I have been MIA for a month (been real sick) but I will be back in the saddle shortly, looking to really ramp things up for 2010.

    Thanks for all of your inspiration.

  21. It’s the first time I’ve heard about the ARC system, and it makes a lot of sense. Wonder why no one ever told me about this before. Thanks Chris!

  22. It’s the first time I’ve heard about the ARC system, and it makes a lot of sense. Wonder why no one ever told me about this before. Thanks Chris!

  23. Thanks for the ARC breakdown, Chris. I agree with Todd…it’s best to stick with one mentor to avoid information overload. It took me months to decide exactly what I wanted to offer as my own product/service because of it. I would waffle back and forth.

    But I know now. The place I am getting stuck at is how to package it. I am not sure how to create a landing or squeeze page that sells the benefits & exactly how to price…this is my challenge that I’m hoping to get answers to… but it has to be uber simple for me to grasp! πŸ™‚

  24. Thanks for the ARC breakdown, Chris. I agree with Todd…it’s best to stick with one mentor to avoid information overload. It took me months to decide exactly what I wanted to offer as my own product/service because of it. I would waffle back and forth.

    But I know now. The place I am getting stuck at is how to package it. I am not sure how to create a landing or squeeze page that sells the benefits & exactly how to price…this is my challenge that I’m hoping to get answers to… but it has to be uber simple for me to grasp! πŸ™‚

  25. @Scott – Me? Cool? Aren’t I too geeky to be cool? heh – thanks πŸ™‚

    @Onaade – The theme is custom designed but I will be moving to Thesis when Chris Pearson gets time (IE. long wait in front of me I think!)

    @Golden – That’s what I was aiming for, thanks πŸ™‚

    @hdbbstephen – Hope you are feeling better! Thought you had been quiet, I thought it was with work :O

    @Liane – Probably because up until now there was only me teaching it πŸ™‚

    @Coree – The selling and pricing part are areas where many people get stuck, especially the first time as there are lots of areas where you can get bogged down with the technical side, and the marketing aspects, but also there is the confidence, personal side to putting products out there. The good news is I can help, and it can be fun too πŸ™‚

  26. @Scott – Me? Cool? Aren’t I too geeky to be cool? heh – thanks πŸ™‚

    @Onaade – The theme is custom designed but I will be moving to Thesis when Chris Pearson gets time (IE. long wait in front of me I think!)

    @Golden – That’s what I was aiming for, thanks πŸ™‚

    @hdbbstephen – Hope you are feeling better! Thought you had been quiet, I thought it was with work :O

    @Liane – Probably because up until now there was only me teaching it πŸ™‚

    @Coree – The selling and pricing part are areas where many people get stuck, especially the first time as there are lots of areas where you can get bogged down with the technical side, and the marketing aspects, but also there is the confidence, personal side to putting products out there. The good news is I can help, and it can be fun too πŸ™‚

  27. Great post, thank you so much πŸ™‚

  28. Great post, thank you so much πŸ™‚

  29. Hi Chris,
    Like many others I never get tired of learning and I’ve wandered all over the map.

    I can’t afford your course but A, R and C are elements of a roadmap that I can follow… and I can resolve to do more than stay in touch with your ideas with casual visits to your blog,
    as I’ve done for years that I’ve been suscribed…

    Congratulations on all your success… you worked for it,
    you earned it, you deserve to enjoy it!

    Fran πŸ™‚

  30. Hi Chris,
    Like many others I never get tired of learning and I’ve wandered all over the map.

    I can’t afford your course but A, R and C are elements of a roadmap that I can follow… and I can resolve to do more than stay in touch with your ideas with casual visits to your blog,
    as I’ve done for years that I’ve been suscribed…

    Congratulations on all your success… you worked for it,
    you earned it, you deserve to enjoy it!

    Fran πŸ™‚