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A Third Type of Guest Posting

You already know how effective guest posting can be for building your profile as a blogger and also driving more visitors to your blogs. There are opportunities for guest posting and then there are also paid blogging gigs out there if you know where to find them. Over the weekend I discovered a third type with my friend Raj.

We were discussing where I guest post and I mentioned that some of the blogs I write for end up costing me money but I still think they are worth it.

Guest Posting Costs Money?

Not literally, but there are costs involved:

  • Time – Time = Money. Time spent working for others is time you could be earning money, playing with your kids …
  • Ideas – When you are writing for others you have to do your best work for it to provide you and the target blog any benefit. Those ideas might come at the expense of your own properties. I choose to believe there is an inexhaustible supply of good ideas, but then I try to be an optimist ๐Ÿ™‚
  • Missed Opportunities – In business there is a well-established concept of “opportunity cost”. This is why my last pitch was in 2004. If a deal is not fair then I would rather spend the same time making five good contacts rather than even a 50-50% chance of a deal working out.

But What if it Literally Cost Money?

So we come to the third type of guest post and I am not sure if this is a new idea or if anyone has already done it. The credit for this has to go to Raj really. I hadn’t explained very well when I mentioned costs so he took it to mean I paid to post on high-profile blogs. When you think about it, this is a great idea!

If the profile and traffic is worth it, why wouldn’t you pay to guest post?

Think of all the people who buy reviews right now; bloggers who want to break out and get noticed, companies looking for publicity, SEOs on the look out for link-building …

Given the right deal and circumstances I think this idea could work, do you? Let me know what you think in the comments …

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Comments

  1. I think its a good idea and it needs just one popular blog to start the trend.

    ReviewMe does have an “Advertorial” option which could be used to buy guest posts on other blogs.

    One problems I see is:

    People paying for the guest post would want to make the post commercial. They’ll try to pitch a product. And add a bunch of their affiliate links.

    Nothing a few posting rules wouldn’t solve though.

  2. I think its a good idea and it needs just one popular blog to start the trend.

    ReviewMe does have an “Advertorial” option which could be used to buy guest posts on other blogs.

    One problems I see is:

    People paying for the guest post would want to make the post commercial. They’ll try to pitch a product. And add a bunch of their affiliate links.

    Nothing a few posting rules wouldn’t solve though.

  3. it’s not far off what PayPerPost offer with one of their offerings (ie the advertiser submits the post).

    I had someone last month offer me $4500 for the opportunity to for them to write a post on ProBlogger – the problem was that they wanted to write stuff that I wouldn’t have endorsed – so I said no.

    I wouldn’t be surprised if this is being done on other blogs. My reason for suspecting it is that the person who approached me has had one of their posts on a very similar topic to what they wanted to post on ProBlogger appear on another blog recently.

  4. it’s not far off what PayPerPost offer with one of their offerings (ie the advertiser submits the post).

    I had someone last month offer me $4500 for the opportunity to for them to write a post on ProBlogger – the problem was that they wanted to write stuff that I wouldn’t have endorsed – so I said no.

    I wouldn’t be surprised if this is being done on other blogs. My reason for suspecting it is that the person who approached me has had one of their posts on a very similar topic to what they wanted to post on ProBlogger appear on another blog recently.

  5. What I think could be a nice idea is to have a [place] – supported by some big dogs like Darren Rowse, Brian Clark, and the like, that would be used to help grow and mature up and coming bloggers. Much like Sundance does for up and coming film makers.

    The Sundance Institute is a non-profit organization dedicated to the discovery and development of independent artists and audiences. The Sundance Institute support theater, film, and music artists as they receive guidance and resources at critical points in the creative process. The community of supporters help these artists navigate the challenges of creating new work and see their projects succeed.

    In short, Sundance is well established film makers giving back to community be helping the up and comers.

    Might be nice to have something like that for bloggers?

    — sorry Chris, that’s a bit off topic isn’t it? Just something I’ve been thinking about lately…

  6. What I think could be a nice idea is to have a [place] – supported by some big dogs like Darren Rowse, Brian Clark, and the like, that would be used to help grow and mature up and coming bloggers. Much like Sundance does for up and coming film makers.

    The Sundance Institute is a non-profit organization dedicated to the discovery and development of independent artists and audiences. The Sundance Institute support theater, film, and music artists as they receive guidance and resources at critical points in the creative process. The community of supporters help these artists navigate the challenges of creating new work and see their projects succeed.

    In short, Sundance is well established film makers giving back to community be helping the up and comers.

    Might be nice to have something like that for bloggers?

    — sorry Chris, that’s a bit off topic isn’t it? Just something I’ve been thinking about lately…

  7. The idea probably would work but, personally, I’m getting tired of seeing guest posts on some of my favorite blogs. My habit is not to even read the guest posts. Maybe that’s just me but I wonder if a backlash against guest posts might develop, particularly if the posts were purchased (i.e., advertising).

  8. The idea probably would work but, personally, I’m getting tired of seeing guest posts on some of my favorite blogs. My habit is not to even read the guest posts. Maybe that’s just me but I wonder if a backlash against guest posts might develop, particularly if the posts were purchased (i.e., advertising).

  9. Darren wrote:
    “I had someone last month offer me $4500 for the opportunity to for them to write a post on ProBlogger – the problem was that they wanted to write stuff that I wouldn’t have endorsed – so I said no.”

    Sounds like the oldest profession has invaded the newest technology. ๐Ÿ™‚ Goodonya, Darren for standing your ground.

    One positive twist to the guest post issue is that it’s permission based. I mean, you do have to write the post and send it to the blog’s host.

    Not too long ago it was very common to find articles I’d posted on my site appearing all over the web without permission to use them and lacking any kind of attribution.

  10. Darren wrote:
    “I had someone last month offer me $4500 for the opportunity to for them to write a post on ProBlogger – the problem was that they wanted to write stuff that I wouldn’t have endorsed – so I said no.”

    Sounds like the oldest profession has invaded the newest technology. ๐Ÿ™‚ Goodonya, Darren for standing your ground.

    One positive twist to the guest post issue is that it’s permission based. I mean, you do have to write the post and send it to the blog’s host.

    Not too long ago it was very common to find articles I’d posted on my site appearing all over the web without permission to use them and lacking any kind of attribution.

  11. The problems with payed guest posts are:

    1. Would it be worth if for the author? Will it be a good article, not written by some marketing mambo jambo guy?

    2. As stated by Ankesh, there could become problems with “rules”, and what topic it had to be on, affiliates, etc. etc.

    3. The money issue. How much is it worth? Harder to determine than “regular” advertising.

    4. Hassle for the author.

    5. Bad content. Poor grammar, bad points, but high $? Dilemma.

    6. Guest posts could almost entirely overwrite the original author of the blog, which would leave the guest posts value-less.

    Just some of my thoughts, I guess you could make “rules” for most of them, but I don’t really see payed guest posts as being the “big new thing”.

    Alex

  12. The problems with payed guest posts are:

    1. Would it be worth if for the author? Will it be a good article, not written by some marketing mambo jambo guy?

    2. As stated by Ankesh, there could become problems with “rules”, and what topic it had to be on, affiliates, etc. etc.

    3. The money issue. How much is it worth? Harder to determine than “regular” advertising.

    4. Hassle for the author.

    5. Bad content. Poor grammar, bad points, but high $? Dilemma.

    6. Guest posts could almost entirely overwrite the original author of the blog, which would leave the guest posts value-less.

    Just some of my thoughts, I guess you could make “rules” for most of them, but I don’t really see payed guest posts as being the “big new thing”.

    Alex

  13. The difference between a ‘guest post’ that someone pays for the opportunity to so, and a regular ‘sponsored post’ or ‘paid post’ would boil down to a question of disclosure, don’t you think? Or is it just semantics?

  14. The difference between a ‘guest post’ that someone pays for the opportunity to so, and a regular ‘sponsored post’ or ‘paid post’ would boil down to a question of disclosure, don’t you think? Or is it just semantics?

  15. Why not? John Chow is probably smacking his forehead for not thinking of it himself sooner.

    Personally, I don’t see it working too well. One of the reasons guest posting works so well is because no money is involved: it’s all about your networking and your relationships with other bloggers, and the trust that exists between them and their readers. That trust is transferred from the readers to the blog’s guest posters. I think money could kill that trust. The oversight required to prevent that from happening might outweigh any other advantage.

    For some blogs it would work (John Chow, for example), but for some I don’t think it would work well at all.

    Shall we try it and see? ๐Ÿ˜€

  16. Why not? John Chow is probably smacking his forehead for not thinking of it himself sooner.

    Personally, I don’t see it working too well. One of the reasons guest posting works so well is because no money is involved: it’s all about your networking and your relationships with other bloggers, and the trust that exists between them and their readers. That trust is transferred from the readers to the blog’s guest posters. I think money could kill that trust. The oversight required to prevent that from happening might outweigh any other advantage.

    For some blogs it would work (John Chow, for example), but for some I don’t think it would work well at all.

    Shall we try it and see? ๐Ÿ˜€

  17. Hi Chris.

    I’ve been blogging for money for more than a year now. Although I was happy with the pay, one thing that always bugged me was that I could generate the same amount of content for my own blog/s. Another thing that troubled me was that most of my posts that I wrote for my clients ended up on the first page of Google: it could have been me. So gradually I’m putting more effort into my own blog/s.

  18. Hi Chris.

    I’ve been blogging for money for more than a year now. Although I was happy with the pay, one thing that always bugged me was that I could generate the same amount of content for my own blog/s. Another thing that troubled me was that most of my posts that I wrote for my clients ended up on the first page of Google: it could have been me. So gradually I’m putting more effort into my own blog/s.

  19. I think it makes a lot of sense depending on the blog and how much you’d have to spend. Think of the money people spend on links. You can get some ideal links through a guest post and obviously some goo traffic if you choose the right blog and write well enough.

  20. I think it makes a lot of sense depending on the blog and how much you’d have to spend. Think of the money people spend on links. You can get some ideal links through a guest post and obviously some goo traffic if you choose the right blog and write well enough.

  21. Chris,

    Very interesting idea. Based on Darren’s comment, I imagine that people are already doing this. I am sure this will catch on as it can be worthwhile for both the advertiser and the blogger.

    Sure, it will be controversial, but ultimately it will be up to those involved to decide if it is good for their business.

  22. Chris,

    Very interesting idea. Based on Darren’s comment, I imagine that people are already doing this. I am sure this will catch on as it can be worthwhile for both the advertiser and the blogger.

    Sure, it will be controversial, but ultimately it will be up to those involved to decide if it is good for their business.

  23. Hi Chris,

    Income is always nice and hard to refuse–right? People who buy will want some type of control. Then you’d have to compromise your message and your purpose. It always helps to go back to your mission statement with these types of dilemmas.

    Paying would also limit your audience to those who had $. You could possibly miss opportunities for up and coming talent who may not have $. You might also alienate some of your current readers.

    Celine

  24. Hi Chris,

    Income is always nice and hard to refuse–right? People who buy will want some type of control. Then you’d have to compromise your message and your purpose. It always helps to go back to your mission statement with these types of dilemmas.

    Paying would also limit your audience to those who had $. You could possibly miss opportunities for up and coming talent who may not have $. You might also alienate some of your current readers.

    Celine

  25. What would you charge me, Chris ๐Ÿ™‚

  26. What would you charge me, Chris ๐Ÿ™‚

  27. I have no problem with this, I probably wouldn’t do it myself but I agree with Jen, disclosure is the key.

    From an authenticity perspective though – it is usually fairly obvious when something is an advertisement (which I think paying to post would be categorised as.) When you read a magazine and all of a sudden you realise you’re reading an ‘article’ that seems awfully one-sided it’s not uncommon to see that little mention at the top corner of the page that says ‘advertorial’ and it all makes sense.

  28. I have no problem with this, I probably wouldn’t do it myself but I agree with Jen, disclosure is the key.

    From an authenticity perspective though – it is usually fairly obvious when something is an advertisement (which I think paying to post would be categorised as.) When you read a magazine and all of a sudden you realise you’re reading an ‘article’ that seems awfully one-sided it’s not uncommon to see that little mention at the top corner of the page that says ‘advertorial’ and it all makes sense.

  29. Chris, I’m going to be the outlier here and say that I think it is a bad idea to be paid monetarily for guest authors. If it isn’t disclosed and is later discovered by the blogger’s loyal readers, he can kiss his reputation good bye.

    He’ll be viewed as pimping out his readership to make a buck. If it is disclosed, does it make any difference? The reader is still going to feel “used” by the blogger to make a buck.

    There are two parts to this equation, without the readership, there wouldn’t be a buck to be made. So, if someone pays to guest post, many will ask why isn’t the readership being paid.

    @Mark, such a site exists–Performancing.com.

    Best,
    Philip Liu

  30. Chris, I’m going to be the outlier here and say that I think it is a bad idea to be paid monetarily for guest authors. If it isn’t disclosed and is later discovered by the blogger’s loyal readers, he can kiss his reputation good bye.

    He’ll be viewed as pimping out his readership to make a buck. If it is disclosed, does it make any difference? The reader is still going to feel “used” by the blogger to make a buck.

    There are two parts to this equation, without the readership, there wouldn’t be a buck to be made. So, if someone pays to guest post, many will ask why isn’t the readership being paid.

    @Mark, such a site exists–Performancing.com.

    Best,
    Philip Liu

  31. I love guest blogging – I’ve done it twice for extended periods – because I really enjoy the challenge for writing for a different audience, one of which I’m usually a part of.

    I would not do this at all. I think Darren, Jen and Phillip are exactly right. I do have a slightly different take.

    The challenge of guest blogging for me resides in dealing with a wholly new audience. The way I usually solve that challenge is by reaching out to them directly. The last time I guest blogged I got the opportunity to post multiple times, and so I spent a good 5 posts highlighting posts of bloggers that made up the audience of the blog I was guest blogging at. I wrote about these posts in the style of the blogger I was replacing: very complimentary, providing answers to questions the posts raised that provoked more questions, and linking to other posts by the blogger whose blog I was on and the person I was writing about.

    Even spending time basically doing advertising for the blog’s audience, working within their frame of reference as exactly as possible, it was a tough sell. The comment threads only picked up for my posts towards the end of the guest blogging stint. And none of the people whose posts I had highlighted cared to link back to my own blog or say thanks, save one. It was other members of the audience who actually checked out my blog, complimented me, and linked back.

    I don’t think how fickle a blog audience is can be underestimated. One main reason why I do read the bloggers who blog about blogging is because it’s nice to be treated nicely by someone online for a change.

    The main benefit of guest blogging for me is that I write something wholly different from what I usually write. To pay to post implies that I need to advertise myself not as flexible, but rather provide a “lead-in” to my own blog. I would much rather be blogging in the style of another blogger or catering to his audience in the way I’m catered to. I guest posted at blogs I read normally, and it was quite an honor to try and see as another blogger does, and appreciate how he tailors content to me and some others.

  32. I love guest blogging – I’ve done it twice for extended periods – because I really enjoy the challenge for writing for a different audience, one of which I’m usually a part of.

    I would not do this at all. I think Darren, Jen and Phillip are exactly right. I do have a slightly different take.

    The challenge of guest blogging for me resides in dealing with a wholly new audience. The way I usually solve that challenge is by reaching out to them directly. The last time I guest blogged I got the opportunity to post multiple times, and so I spent a good 5 posts highlighting posts of bloggers that made up the audience of the blog I was guest blogging at. I wrote about these posts in the style of the blogger I was replacing: very complimentary, providing answers to questions the posts raised that provoked more questions, and linking to other posts by the blogger whose blog I was on and the person I was writing about.

    Even spending time basically doing advertising for the blog’s audience, working within their frame of reference as exactly as possible, it was a tough sell. The comment threads only picked up for my posts towards the end of the guest blogging stint. And none of the people whose posts I had highlighted cared to link back to my own blog or say thanks, save one. It was other members of the audience who actually checked out my blog, complimented me, and linked back.

    I don’t think how fickle a blog audience is can be underestimated. One main reason why I do read the bloggers who blog about blogging is because it’s nice to be treated nicely by someone online for a change.

    The main benefit of guest blogging for me is that I write something wholly different from what I usually write. To pay to post implies that I need to advertise myself not as flexible, but rather provide a “lead-in” to my own blog. I would much rather be blogging in the style of another blogger or catering to his audience in the way I’m catered to. I guest posted at blogs I read normally, and it was quite an honor to try and see as another blogger does, and appreciate how he tailors content to me and some others.

  33. Some will blog for bucks, some will blog for business expertise and some will blog for basic fun. I think there is a place for each type of blogger. As well there are audiences for each type of blogger. So, yes, I think guest blogging can be something done by a blogger who may also blog for other reasons to other audiences.
    The blog world is big enough to handle it. Please let me know when you start so I can not only promote it to my readers but be a guest blogger myself. What a paradigm shifting idea!

  34. Some will blog for bucks, some will blog for business expertise and some will blog for basic fun. I think there is a place for each type of blogger. As well there are audiences for each type of blogger. So, yes, I think guest blogging can be something done by a blogger who may also blog for other reasons to other audiences.
    The blog world is big enough to handle it. Please let me know when you start so I can not only promote it to my readers but be a guest blogger myself. What a paradigm shifting idea!