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Archives for November 2017

Why prospects believe you are expensive and what to do about it

When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do?

Authority Websites: Show AND Tell

It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you need to communicate your authority with your website You need to communicate your authority through your design, your layout and your content.