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Archives for March 2010

Why People Fail

I have been putting a lot of thought into why some people succeed and others fail. It’s easy to put success down to luck or natural talent, but while there will always be an element of that, it does not seem to be “the answer”. There seem to be some ingredients that a lot of […]

Social Media Success Summit 2010 and Mojo Marketing Action Plan – Two Exciting Announcements

I have two exciting announcements for you today!

As some of you will have seen on Twitter, I have been bursting to tell you about these pieces of news but I had to wait until everything was ready. It’s such a relief to be able to share with you now as these are two things I am both looking forward to and very proud of.

First, Melani Ward and I have put together something very cool for anyone who would like to launch a business, product, service or program without all the icky stuff. Of course there are freebies to whet your appetite for the full program. We are kicking off with three free classes recorded in MP3 format for your computer or iPod:

  • What authority and mojo have to do with success,
  • The two most important factors that influence your brand and positioning in the market,
  • How not to blunder through your next launch …

To find out more and to get the three free audio classes, go ahead right now and sign up at Mojo Marketing Action Plan.

The second is something that was a huge success last year and I am sure you will love even more this time around. Yup, the Social Media Success Summit is back, and Mike, Denise, Mari and I have been conspiring to make it bigger and better!

Social Media Success Summit 2010 is the web’s largest live online conference that will empower you to use social media to gain more exposure, better engage customers and grow your business. The world’s leading social media gurus will show you how. Join 24 experts, including Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook); experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon; Steve Rubel (Edelman), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Jason Falls (Social Media Explorer), Jay Baer (Convince & Convert) and Ramon De Leon (Chicago Domino’s Pizza)—just to mention a few

Those links again:

Why I Sucked at SXSW So You Don’t Have to

SXSW is a fixture on many a geeks calendar. It’s the biggest and wildest conference on the scene, encompassing “interactive”, film and music. My coolest friends in the UK thought it was the music festival I was attending, I didn’t have the guts to tell them I was only going to the nerdy bits, ha.

On the face of it, the attraction is lots and lots of panels and presentations about all kinds of diverse topics, plus a trade show where you can get to talk to exhibitors. What SXSW is really famous for, though, is the parties and the get-togethers. Austin is a party city at the best of times apparently, SXSW just even more so.

Many people go to conferences on a “mission”. To get a job, land a contract, meet a-listers, get JV partners, date or just party. I was always in two minds about going until I was offered a place on a panel, but that fell through so in the end I booked with the intention of going to meet existing friends and make some new ones.

At one point I was supposed to give two talks, in fact. Neither happened. Really, once I found out I wasn’t speaking I should have cancelled. The whole time I was there I was worried about what was happening at home. My daughter had just come out of hospital and my head wasn’t in the right place anyway, being thousands of miles away just exacerbated that.

This is all background and gives a few insights into why I sucked so bad at SXSW, but here are some points on how I sucked and the tips I learned in the process …